E*TRADE Is First To Launch, With A New Mobile Extension Of Its Popular Talking Baby Avatars
Mogreet and Oddcast, the leader in participation marketing, today announced a partnership that will bring exciting new viral marketing and distribution capabilities to brands and advertisers. The partnership will combine Oddcast’s pioneering use of personalized talking avatars, combined with Mogreet’s MMS marketing and messaging platform, to give brands and advertisers the ability to extend their online viral marketing programs to the mobile channel.
E*TRADE Financial Corporation is the first customer to leverage Oddcast’s and Mogreet’s technology, by bringing its popular E*TRADE BabyMail talking baby avatars to the mobile channel. BabyMail, which allows users to create their own animated talking baby messages to share with friends and family, has been viewed over one million times since its February launch. To create a BabyMail, consumers choose a baby photo from an E*TRADE menu or upload their own baby photo, personalize what the baby says and then send the talking baby or publish it to social networks. With Oddcast’s and Mogreet’s joint platform, consumers can now send these same personalized creations to virtually any mobile device, creating a new channel for consumers to enjoy these pop icons. BabyMail is helping E*TRADE gain broad exposure to consumers.
"Oddcast’s participation marketing campaigns, such as the E*TRADE BabyMail and Careerbuilder’s Monk-e-Mail, have been enormously successful in creating a viral effect online,” said Adi Sideman, CEO of Oddcast. “Once our average consumer creates a personalized message, they want to share it with many friends. We are excited to partner with Mogreet because now, our consumers can share these messages to mobile phones enabling the personalized and branded messages to reach their friends anytime, anywhere, which is great for our consumers, as well as our brand advertisers.”
With the combined capabilities of Oddcast and Mogreet, brands and advertisers will be able to use the same highly-viral, branded media they use in their online campaigns, and distribute them to nearly any mobile phone in North America. The technology enables real-time personalization and mobile delivery, enabling consumers to send unique and personal video messages to phones.
“2010 has marked a turning point in mobile as nearly every major brand advertiser is focused on how to get their brand into the hands of their customers on the mobile phone in an unobtrusive and highly-engaging way,” said James Citron, CEO, Mogreet. “By empowering consumers to create and share personalized messages with one another, brands are able to accomplish this goal, while also greatly expanding their reach to the 275 million consumers in North America with MMS-enabled mobile phones. Wireless carriers bundle text, picture, and video messages into the same rate plan, which means MMS messages don’t cost any more to send or receive – yet they deliver much more engagement and generate more excitement among consumers.”
Mogreet’s MMS mobile marketing and messaging platform enables the seamless delivery of video, picture and text messages to nearly all mobile phones in North America and Europe. It is a cross-carrier solution that delivers MMS to more than 4,100 unique handset models across virtually every major mobile carrier in the United States, Canada and Western Europe, reaching a total market of 275 million+ consumers.
Founded in 2006, Mogreet enables marketers to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate in mobile: mobile video messaging. The company has raised $8 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California. http://www.mogreet.com
Oddcast is the leader in user-personalized participation marketing. The New York-based company provides end-to-end solutions powered by proprietary video, photo, 3D, voice and avatar platforms, enabling brands to amplify customer engagement throughout the social net; the company's recently launched distribution division guarantees user engagement levels. Oddcast has powered some of the Internet's biggest viral hits, it serves dozens of fortune 500 brands, driving millions of monthly participates via a hosted web service. For more information, including information on the company's innovative participation marketing campaigns, log on to www.oddcast.com or call (212) 375-6290
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