EasyAsk Integrates EasyAsk E-Commerce with NetSuite`s Cloud Computing Platform

Katie Evans

Integration Helps NetSuite Customers Maximize Customer Loyalty, Boost Ecommerce Revenue Opportunities

SAN FRANCISCO, CA – April 15, 2010 – EasyAsk, an industry-leading provider of e-commerce search and merchandising software, today announced the integration of its EasyAsk eCommerce solution with the NetSuite cloud computing platform. EasyAsk eCommerce features natural-language search with enterprise-class navigation and merchandizing capabilities. Built using NetSuite’s SuiteCloud development platform, the combined solution can boost revenue opportunities for NetSuite customers by increasing conversion rates and strengthening customer relationships. The announcement was made today at SuiteCloud 2010, NetSuite’s annual partner and developer conference being held in San Francisco.

NetSuite’s SuiteCloud is a comprehensive offering of on-demand products, development tools, and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. The complete SuiteCloud offering includes NetSuite’s multi-tenant, always-on SaaS infrastructure and the NetSuite business suite of applications: Accounting/ERP, CRM and Ecommerce.

“Helping customers find the specific products they desire, and doing it quickly and easily, is essential to e-commerce success,” said Craig Bassin, CEO of EasyAsk. “EasyAsk eCommerce improves the quality, speed and efficiency of search and navigation, and has delivered high sales conversion rates in the industry, as measured by Nielsen NetRatings. EasyAsk eCommerce for NetSuite has the potential to dramatically increase the sales of every NetSuite Ecommerce customer.”

EasyAsk eCommerce features world-class, site-level product search and navigation functions that adapt to search results and a Commerce Studio that allows marketers to control merchandising and promotions without a dependency on IT support. The Studio gives merchandisers the ability to optimize product searches based upon a wide variety of parameters such as sales popularity and relevance; automatically adjust site navigation in real-time based upon search results; exploit up-sell and cross-sell opportunities; trigger graphical rollover displays; and test new promotional strategies.

Working with NetSuite
The integrated solution, EasyAsk eCommerce for NetSuite, integrates directly with NetSuite catalogue information, and then enhances the catalogue information with its advanced linguistic and merchandizing capabilities. This gives merchants strong search capabilities and better control over the user experience, which helps maximize customer loyalty and merchant profitability.

“EasyAsk eCommerce for NetSuite brings our customers a new level of e-commerce search and merchandising precision,” said Raghu Gnanasekaran, Senior Director of Partner Development at NetSuite. “This helps drive increased sales in the increasingly competitive e-commerce industry.”

Visit www.suiteapp.com for more information on the integrated solution.

About SuiteCloud
NetSuite’s SuiteCloud is a comprehensive offering of on-demand products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of Cloud computing. Based on NetSuite, the world’s most widely used Software as a Service business application suite, SuiteCloud enables customers to run their core business operations in the Cloud, and software developers to target new markets quickly with newly-created mission-critical applications built on top of mature and proven business processes. The complete SuiteCloud offering includes NetSuite’s multi-tenant, always-on SaaS infrastructure; the NetSuite Business Suite of applications (Accounting/ERP, CRM, Ecommerce); the NS-BOS Development Platform; the SuiteCloud Developer Network (SDN), a comprehensive developer program for Independent Software Vendors (ISVs); and SuiteApp.com, a single-source online marketplace where customers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud, please visit http://www.netsuite.com/developers.

About EasyAsk
EasyAsk is radically changing the speed and ease of how people find information through the company’s ground-breaking natural language data search and query software. EasyAsk software products go far beyond traditional search, allowing users to simply ask questions in normal everyday language and receive highly tuned results on demand. The EasyAsk eCommerce software uses this unique technology to deliver an industry leading website search, navigation and merchandising solutions that boosts online revenue through increased conversion rates, better customer experience and agile merchandising. EasyAsk Query revolutionizes enterprise decision-making, moving beyond traditional business intelligence solutions with easy, low-cost deployment and a unique natural language interface that extends access to information anywhere in the organization.

Based in Burlington, Massachusetts, EasyAsk has long been a leader in natural language information analysis and delivery software. Customers such as Gap, Coldwater Creek, Hewlett Packard, Lands End, Lillian Vernon, Aramark, BASF, Talbots, Nedbank, BNP Paribas, TruValue, Siemens, Hartford Hospital, Ceridian, JoAnn Fabrics and Harbor Freight Tools rely on the EasyAsk software products to run their business and e-commerce operations daily. For more information, please visit us online at: http://www.easyask.com.

NetSuite, the NetSuite logo, SuiteBundler, SuiteCloud, Suitelets and SuiteScript are service-marks or trademarks of NetSuite Inc.

EasyAsk is a trademark or registered trademark of EasyAsk LLC.

Media Contacts:

For EasyAsk:
Robyn Forman

EasyAsk, LLC.

(510) 508-1229

For NetSuite:

Mei Li

NetSuite, Inc.

(650) 996-0191



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