Iconic Brand Frederick`s of Hollywood Taps WhittmanHart Interactive as Digital Agency of Record

Zak Stambor

LOS ANGELES, Mar 22, 2010 -- Award-winning digital shop WhittmanHart Interactive (WHi) has been retained by Frederick`s of Hollywood, Inc., a subsidiary of Frederick`s of Hollywood Group Inc., to increase the iconic fashion company`s exposure to customers via a complete social media and online marketing campaign.

WHi, which specializes in persona-driven digital solutions, will focus on emerging platforms, mobile, community, and social media to maximize customer awareness of Frederick`s of Hollywood`s latest fashion trends and promotions. A key function of the digital campaign will be to expand the base of customers visiting Frederick`s of Hollywood`s e-commerce site, www.fredericks.com.

Since the agency recently began work for the company, Frederick`s has already generated a 4% lift in total overall sales. The results are directly attributable to WHi`s initial social campaign that far exceeded expectations, according to Frederick`s of Hollywood Group President, Linda LoRe.

"WhittmanHart`s full suite of digital marketing services connects us with our consumers in a more personalized environment," added LoRe. "Also, the market data that WhittmanHart collects will quickly alert us to changes in our customers` desires and the latest fashion trends. It`s an exciting time for our brand as we continue to grow with the enthusiastic support of a new generation of sexy women."

WHi, Los Angeles, General Manager, Alexander Ouvaroff, said, "Frederick`s of Hollywood is a widely recognized, sexy brand that is perfectly suited to utilize digital and social media in order to effectively communicate with its customers. As part of our efforts we will develop measurable, creative solutions that will help Frederick`s of Hollywood get a better understanding of their customers` lives in the digital age."

About WhittmanHart Interactive:
Headquartered in Chicago with offices throughout the U.S., WhittmanHart Interactive (WHi) is a top brand-building digital agency. Recognized as one of AdAge`s hottest independent digital agencies in the U.S., WHi delivers outstanding, engaging services to help clients, including AT&T;, Harley-Davidson, Scion, Black & Decker, Roche Genentech, Novartis, Lucas Arts and Paramount Pictures to achieve maximum business performance. For more information, visit:www.WhittmanHart.com.

About Frederick`s of Hollywood Group Inc.:
Founded in 1947, Frederick`s of Hollywood Group Inc. (NYSE Amex:FOH) sells women`s intimate apparel and related products under the proprietary Frederick`s of Hollywood(R) brand through 132 specialty retail stores nationwide, a world-famous catalog and an online shop at www.fredericks.com. With its exclusive product offerings including Seduction by Frederick`s of Hollywood and the Hollywood Extreme Cleavage(R) bra, Frederick`s of Hollywood is the Original Sex Symbol(R). For more information please visit: http://www.fredericks.com.

Little Bird Communications
Teresa Buyikian, 213.925.8188


business, California, digital marketing, Hollywood, Los Angeles, California, Technology Internet