LG Electronics Revs Up Customer Service with Velaro ‘Click to Chat’ Service

Zak Stambor

More Companies Turning to Click-to-Chat Technology for Customer Satisfaction

BALTIMORE, December 8, 2009 -- Velaro, Inc., developer of the multi award-winning live chat product, today announced LG Electronics’ customer service division in the United States has deployed Velaro`s “Click-to-Chat” service. With the addition of Velaro`s Click-to-Chat capability, LG Electronics has gained a number of benefits; key among them is a new customer satisfaction channel. Velaro worked with LG Electronics to tailor a custom Click-to-Chat application.

"LG Electronics chose Velaro`s Live Chat because of its rich feature set, particularly the capability to work in multiple large call centers, providing high-end reporting so we can ensure the highest customer satisfaction experience, reliability and overall value,” said T.J. Chang, planning director, LG Electronics Customer Service in Huntsville, Ala.

The Click to Chat service has a 99.98% uptime percentage, the highest in the industry. Velaro`s Click-to-Chat customizes to fit any brand and is scalable to meet changing needs. Velaro offers a host of web site optimization features including customer segmentation, content targeting, proactive chat, Click-to-Call, co-browsing capabilities, multiple language support, and most importantly, the experience to leverage that technology to rapidly increase customer satisfaction, while being set up to grow online sales and reduce overall support costs.

"It`s not just about the technology. Click-to-Chat is about creating a better customer experience. We`ve seen it time and again, when customers feel their needs are being addressed in real-time, they are more inclined to become loyal customers," said Alex Bloom, president of Velaro. "We find that most customers come to a Web site with the intention to buy, yet all too often they either have questions that are not answered, or cannot find the information they are looking for, so they leave. Velaro helps address this and works with companies to ensure they are maximizing their web site for customer satisfaction."

Velaro has been helping business nurture customer satisfaction, grow sales online, and reduce support costs for the past decade. As one of the original Click-to-Chat service providers, Velaro understands the challenges companies face when trying to grow a loyal customer base. To find out more about Velaro, you can visit their website: http://www.velaro.com/?cid=251

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics’ U.S. customer service operations are headquartered in Huntsville, Ala. For more information, please visit www.LGusa.com or www.LGservice.com.

About Velaro
Founded in 2000, Velaro is an established leader in Click-to-Chat conversions. Velaro has won independently rated click-to-chat awards in `05, `06, `08, and ‘09. With 99.98% uptime guaranteed, Velaro a solution of choice for leading companies such as LG Electronics, Blue Cross Blue Shield, MyFax, Experian, Herbalife, Toro, and Epicor. For more information about Velaro, please visit http://www.velaro.com/?cid=251


Chad S. Ritchie
8172 Lark Brown Road, Suite 101
Elkridge, MD
Ph: 800-983-5276

LG Electronics USA

John I. Taylor


Consumer behaviour, High-speed trains, LG Electronics, LG Group, Siemens Velaro