Internet Marketing Leader Uses Automated Data Mastering To Drive Product Selection To Millions Of Online Items

Zak Stambor

DataLens System helps Market America scale-up while improving customer experience

WESTMINSTER, Colo. and GREENSBORO, N.C. - November 20, 2009 - Market America, a leading product brokerage and Internet marketing company, specializing in One-to-One Marketing and Silver Creek Systems®, the pioneer and leader in automated Data Mastering, including product data quality, integration and governance solutions, announced today that the Market America website now has a product selection of several millions of online items. This represents not only a significant scaling increase of the Market America product selection in less than a year, but also a major improvement in online customer experience and searchability. This massive scaling is enabled by automated data mastering solutions from Silver Creek Systems.

“Product selection and website usability have been a major focus for Market America in the last 12 months and we’re very happy with the results. We already have several million items online and are planning to hit 50 million very soon,” said James Ridinger, president and CEO of Market America. “The leading-edge automation solutions from Silver Creek Systems has allowed us to make huge strides towards our goal of being the ultimate online shopping destination and revolutionizing the publishing and advertising industries. We could not have achieved this level of scalability without the DataLens System.”

The DataLens System uses semantic-based technology to perform real-time, automated Data Mastering services to standardize, validate, match and repurpose data as a plug-in to existing systems or processes such as search. Semantic recognition recognizes and standardizes data irrespective of format or source and delivers it back in a format compliant with enterprise data standards, including those defined by a Master Data Management strategy. This approach has been shown to be faster, cheaper, more scalable and more tolerant of variable data than traditional data integration and data quality methods.

Data Mastering is critical to a wide range of businesses and industries including electronic commerce where consistent standardized product information is critical to online search and a great customer experience. Automated Data Mastering can standardize and enrich product information from any source, allowing companies such as Market America to scale-up the number of products and sources they handle rapidly and in a cost-effective manner while improving the effectiveness of their online search.

“Market America is a great example of a company that sets it sights on a goal and then goes after it aggressively,” said Barbara Mowry, President and CEO of Silver Creek Systems. “Market America was amongst the first to embrace this level of scaling of their product selection – a trend that is now the norm amongst major retailers. They have been an exemplary user of our solutions and we are delighted that they are using them to achieve such impressive results.”

About Silver Creek Systems
Silver Creek Systems’ automated data mastering solutions enable enterprise-wide standardization and integration of the information that drives critical aspects of MDM, PIM, systems migration, data quality and governance. Its DataLens System uses next-generation semantic technology to standardize, enrich, match and repurpose product data from any source – reducing implementation time, cost and risk while improving quality. Market-leading companies in retail, distribution, manufacturing, high tech, healthcare, telecom, energy and others use the DataLens System to increase the value and usability of data in applications from search and merchandising to global data synchronization, inventory management and procurement. For more information, visit www.silvercreeksystems.com.

About Market America, Inc.
Market America is a product brokerage and Internet marketing company that specializes in One-One-Marketing. With more than three million preferred customers and over 180,000 Customer Managers worldwide, the company has generated over $3 billion in accumulated retail sales. Headquartered in Greensboro, NC - the company was founded in 1992 by current president and CEO James Ridinger and employs over 550 people globally with international operations in the United States, Canada, Taiwan, Hong Kong and Australia. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people - creating the ultimate online shopping destination. More information is available at marketamerica.com.

Silver Creek Systems and DataLens are registered trademarks of Silver Creek Systems, Inc.

Kurt Schmidt
Director of Marketing

Silver Creek Systems
10385 Westmoor Drive, Suite 225
Westminster, CO 80021
Office: 720-891-4344
Fax: 720-304-0531


Customer relationship management, Data quality, Master Data Management, Product information management