Online traffic increase bodes well for retail sites, Compete says

Traffic to major online retail sites in September was up 10% year over year, Compete says. In several categories, the traffic increase was above 30%, including online photo.

Zak Stambor

Traffic to 200 leading online retail sites was up 10% in September year over year, a possible sign of a strong holiday season for e-retailers, says web measurement firm Compete Inc.

There was considerable variation by product category, however. Jewelry and watches and auction sites registered single-digit increases in unique visitors for the month. On the other hand, several categories grew by 30% over September 2008, notes Matt Pace, managing director for retail and consumer products. Those include books, department stores, health and beauty, office supplies, toy, and online photo.

Among individual e-commerce sites, the CVS.com site of the drugstore chain more than doubled its traffic in September to 5.9 million, and ranked 20th on the list of most-visited sites. Amazon.com was the top site in traffic, with 68.7 million unique visitors, more than double the 30.8 million of No. 2 Walmart.com. Amazon’s traffic increased 23.3% year over year and Walmart.com’s traffic was up 23.0%, says Compete, a unit of TNS Media.

Here are the 15 retail categories tracked by Compete with total shoppers in September, and month over month and year over year change in traffic:


Amazon.com, business, Electronic commerce, Information technology management