Digital River Introduces Mobile Commerce Offering

Paul Demery

E-commerce storefront tailors shopper experience for PC and mobile browsers

MINNEAPOLIS, June 16, 2009 - Digital River, Inc. (NASDAQ:DRIV), a leading provider of global e-commerce services, introduced a new mobile commerce offering that includes a smart online storefront. Designed with built-in logic, the smart e-storefront automatically tailors its display and payment options for PC computers or mobile devices - all while creating a seamless and user-friendly experience for the high-tech shopper. With this added flexibility, online merchants can provide a better customer experience, reaching shoppers when and where it is most convenient for them.

"Now, through a single e-commerce storefront, merchants can open up their businesses to the online market and reach customers via both PC`s and mobile devices," said Joel Ronning, Digital River`s CEO. "By adding m-commerce capabilities to our already proven e-commerce platform, we can help online merchants enter and test the mobile market, and expand their revenue opportunities without extra start-up and maintenance costs. We plan to continue to expand our mobile commerce capabilities to help our clients be even more competitive in the mobile marketplace."

Digital River`s new m-commerce solution is ideal for software publishers interested in selling mobile versions of existing products, as well as companies that want to enter the mobile market to meet the demands of a growing base of mobile shoppers. The solution supports PayPal Mobile in addition to Digital River`s existing suite of payment options, which includes credit and debit card processing, online banking and wire transfers. This diverse selection of payment methods allows merchants to drive conversion rates and provide a more mobile-friendly environment for shoppers.

To complement this new mobile commerce offering, Digital River`s email marketing service provider, BlueHornet Networks, offers a solution that allows marketers to optimize their emails to ensure that the messages render properly for over 85 percent of the global mobile market. The solution supports all major mobile operating systems including, BlackBerry®, Symbian OS™, Microsoft® Windows Mobile®, Apple® iPhone™ OS and others.

About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company`s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S. as well as Brazil, China, England, Germany, Ireland, Japan, Luxembourg and Taiwan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.


mobile commerce, Mobile computers, Personal digital assistants, Windows Mobile, Wireless