Katie Evans , Managing Editor, International Research
RatePoint reviews, customer feedback drive repeat business, new clients
Needham, Mass., Feb. 17, 2009 – GoGreenSolar.com (www.gogreensolar.com), a Los Angeles-based one-stop shop for green energy products, credits its 20 percent growth in sales every month to proactive online reputation management. The company’s secret to success is RatePoint, Inc., a leading provider of customer feedback and online reputation management services, which GoGreenSolar leverages to proactively collect and promote customer feedback.
“GoGreenSolar’s reputation has become a major sales tool for expanding our business,” says Deep Patel, founder and CEO of GoGreenSolar. “We’re using customer service as a differentiation point to proactively manage our reputation through every customer interaction. RatePoint’s tools allow us to easily capture feedback and reviews and display them in multiple areas, including our Web site, emails and marketing materials.”
GoGreenSolar treats every customer contact as an opportunity. For a repeat customer, requesting a review allows the company to build a relationship and provide valuable feedback. In the case of negative feedback, GoGreenSolar resolves the customer’s concerns immediately through RatePoint’s dispute resolution process, producing satisfaction on behalf of the customer and GoGreenSolar.
A recent survey by the National Association of Retail Marketing Services showed companies lose 10 customers for every one that complains. Yet 95 percent of unhappy customers will return if an issue is resolved quickly and efficiently.
The customer feedback on GoGreenSolar’s site has created business opportunities, as well. Customer reviews from companies that purchase solar panels and grids have turned into leads from name brand buyers and suppliers, with no additional marketing dollars invested by GoGreenSolar.
“GoGreenSolar’s story shows how a small business can utilize online reputation to its advantage,” said Neal Creighton, CEO of RatePoint. “Small businesses can increase customer retention and create attention from potential customers by managing online reputation proactively while spending minimal marketing dollars.”
GoGreenSolar.com http://www.gogreensolar.com is a leading solar and wind power Internet retailer and online community. The company has passionately helped customers all over the world deploy renewable energy systems for their homes, businesses and non-profit agendas. GoGreenSolar.com carries the highest quality products from reputable manufacturers: Kaco Solar, Sanyo Solar , EarthLED, Xantrex, Kaneka, Southwest WindPower, Fronius, Enphase Energy, SMA, Heliodyne, Morningstar, Outback, and SunWize.
About RatePoint, Inc.
RatePoint, Inc., the leading provider of customer feedback and online reputation management services, helps businesses protect and build their online reputation, allowing businesses to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.
RatePoint’s easy-to-use, Web-based communication services include feedback tools, email marketing, survey and dispute resolution capabilities to provide small- and medium-sized businesses with the ability to collect, manage and promote customer feedback directly from their Web site. For more information, contact us at: 888-777-1636 or visit: www.ratepoint.com.
Airfoil Public Relations