ShoppersChoice finishes 2008 and Q4 with an upswing

Multi-product online retailer ShoppersChoice.com closed out 2008 sales of $17.8 million, up by 32% from $13.5 million in 2007. The company, which operates 23 e-commerce sites, credits its diversified product line for its success.

Bill Briggs

ShoppersChoice.com LLC grew on all fronts in 2008. Total online sales grew 32% to $17.8 million from $13.5 million in 2007, Q4 sales grew 25% in 2008 to $4 million from $3.2 million in Q4 2007 and the number of sites that the company operates grew to 23 with the launch of three new sites: UltimatePatio.com, GasLogGuys.com and HomeAppliance.com.

“Our success has been because of our diversification and product category targeting. This is going to help us continue to grow in a down-turned market,” says CEO Mike Hackley.

In 2008, the company also hired more staff to focus on improved search engine marketing and customer service for its main web site ShoppersChoice.com, as well as its other niche sites that sell a range of items including automotive products, housewares and outdoor grilling merchandise. The company also increased inventory to reduce shipping times for customers, Hackley says.

In addition, ShoppersChoice, No. 399 in the Internet Retailer Top 500 Guide has worked on creating and launching its own analytics program that has boosted conversion, Hackley says.

With no plans to slow down, ShoppersChoice expects to continue growing the number of its web sites in 2009 with launches of two more sites in the spring and summer, the company says.

Corey Tisdale, chief operating officer at ShoppersChoice, is speaking at the Internet Retailer Conference & Exhibition, June 15-18 in Boston, in a session titled Search engine marketing: The little things that will kick up performance.


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