Dell Inc. has re-organized its company around major customer segments, rather than by geography, and named executives to lead each segment. The new segments are large enterprises, small and medium businesses and government.
Katie Evans , Managing Editor, International Research
Dell Inc. has re-organized around major customer segments, rather than by geography, and named executives to lead each segment. “Customer requirements are increasingly being defined by how they use technology rather than where they use it,” says Michael Dell, chairman and CEO. “That’s why we won’t let ourselves be limited by geographic boundaries in solving their needs.”
The new segments are large enterprises, small and medium businesses and government. Leading the new worldwide business units will be:
• Large enterprises: Steve Schuckenbrock, president, global services, and chief information officer.
• Small and medium businesses: Steve Felice, president, Dell Asia-Pacific and Japan. This group will focus on accelerating creation and delivery of small and medium business-specific technology to the more than 72 million small and medium-sized businesses worldwide.
• Government: Paul Bell, president, Dell Americas.
Dell’s consumer business is already organized globally. “Our Global Consumer group has proved that an integrated business unit can move with greater agility to unleash innovation to respond to the changing needs of customers, and now our Large Enterprise, Public and SMB groups will be best positioned to do the same,” Dell says.
Dell also announced that Mike Cannon, president, global operations, will retire effective Jan. 31. Jeff Clarke will take Cannon’s spot and also will become vice chairman, global operations.
In addition, Mark Jarvis, chief marketing officer, will leave Dell. Erin Nelson, formerly vice president of marketing, Dell Europe, Middle East and Africa, will become chief marketing officer.
Dell is No. 4 in the Internet Retailer Top 500 Guide.