California Wine Merchants Launches Multi-Channel Wine Retailing Business On CoreSense’s Retail Management Software

Katie Evans

(SARATOGA SPRINGS, NY) – November 26, 2008 -- CORESense (www.coresense.com), today announced that California Wine Merchants, the first and only wine store in New York City focused exclusively on California Wines, has successfully launched its lower Manhattan retail store and ecommerce website, built and managed with CORESense’s Multi-Channel Retail Management Software solution. California Wine Merchants is now the third major wine merchant competing and winning on CORESense since the launch of their wine vertical solution in early 2008.

California Wine Merchants, founded by former wine writers and sommeliers, Jennifer Frank and Taylor Senatore, is focused on bringing the best of California wines to New York residents through their lower Manhattan retail outlet and to the world wide California enthusiast market through their ecommerce website. The company selected CORESense as the foundation of their multi-channel retailing strategy. We have been very pleased with our decision to go with CORESense,” said Taylor Senatore, co-owner of California Wine Merchants. "People have historically sought out specialty wine retailers because they are looking for the knowledge, selection and service that they can’t get from the mass market,” Senatore said, and today they also want the ability to do this online or over the phone. With CORESense we get the ability to deliver the seamless shopping experience today’s wine enthusiasts demand, without the costs, errors and inefficiencies of siloed, channel-centric solutions.”

The CORESense integrated Multi-Channel Retail Management Software solution provides California Wine Merchants with the following key capabilities:

“As a specialty wine retailer, California Wine Merchants will compete and win against mass market retailers based on its ability to effectively market and sell unique wines, provide superior service and efficiently manage operations and control inventory. With CORESense, it gets a single retail software solution to manage the core retail processes and data needed to achieve its ambitions in an on-demand model that fits their business and their budget,” said Jason Jacobs, CEO of CORESense.

The CORESense Wine and Spirits Retailing Solution, based on market leading on-demand retail management software, comes pre-configured to meet the unique marketing, selling and merchandising needs of wine and spirits merchants. Inventory management and turnover is improved with a real-time centralized view of sales and inventory across all sales channels reducing out-of-stocks, cancellations and late shipments as well as making timely in-season price adjustments possible.

For more information please visit us at www.coresense.com/products/vert_wine_spirits.html, email us at sales@coresense.com or call CORESense at (866) 229-2804.

About CORESense:

CORESense, Inc. is a leading provider of on-demand, retail software solutions that enable small to mid-sized retailers to compete and win against big box retailers. Successful retailers across multiple specialty retail markets including wine, footwear and accessories, sporting goods, fashion and apparel, books, electronics and others are leveraging CORESense’s products to streamline operations, connect with customers and grow sales across ecommerce and retail store channels. The CORESense Multi-Channel Retail Management Software solution wraps point of sale, store operations, multi-channel ecommerce, merchandising, order management, and customer relationship management software around a centralized product, customer and inventory database providing retailers with a real-time view of their customers and their business. CORESense has offices nationally and is headquartered in historic Saratoga Springs, N.Y. For additional information about CORESense visit us a www.CORESense.com or call (866) 229-2804.

Press Contact:

Chris Martin
Director of Marketing
518-306-3043 x 3966
518-588-1971 cell


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