Internet Brands and Digital Performance Inc. team up to provide auto enthusiasts with parts shopping guidance.

Don Davis

LONG BEACH, CA -- Internet Brands, Inc. and Digital Performance, Inc. (DPI) today announced the launch of an initiative to integrate the DPI Shopping Guide into a variety of Internet Brands’ auto community forums.

“We’re excited to give our millions of enthusiast community members a new way of shopping for parts and accessories with DPI,” said Alvin Fong, Director of Business Operations at Internet Brands. “Fixing, tuning, styling and modifying vehicles is up there with eating and breathing for many of our users, and we believe they’ll embrace a robust, easy-to-use channel for finding the products they need.”

There are over one million parts from more than 800 leading brands in the Digital Performance database, with thousands more parts being added every week.

“While a few retailers offer the ability to shop for parts by year, make, and model, they typically cover a fraction of available brands,’” said Andy Wilson, CEO of DPI. “We believe giving the consumer access to a selection of hundreds of merchants from which to choose from delivers the best buying experience.”

“We have no limit to parts and brands, and encourage smaller manufacturers to add their highly specialized parts to our ever growing super catalog. Some of the low-volume car and truck models have the most active enthusiasts, and our aim is to delight consumers looking for the very best and latest parts to ‘trick their rides,’” added Wilson “The Shopping Guide function is designed as a complete solution for users: locating parts that work on their vehicle and identifying online sellers who can deliver those parts. Over 40 participating resellers assure consumers of knowledgeable sales and support in achieving their performance aspirations.”

“This is a dynamic industry where we strive every day to get the latest and best performing parts in front of our growing audience,” Wilson continued. “The addition of these initial Internet Brands forums, starting with MBWorld.com, the premier Mercedes-Benz community on the web, will more than double the reach of our shopping network to more than 2.5 million enthusiasts per month.”

About Digital Performance, Inc.

Digital Performance is a Long Beach-based Internet services company with a portfolio of products and services for manufacturers, resellers and enthusiasts involved in the SEMA automotive performance marketplace. In its six years, it has developed the world’s largest database of performance parts and accessories with specific year/make/model fitment information. The information is served to consumers through a syndicated online Shopping Guide network, helping consumers solve the sometimes-difficult task of finding and purchase the parts that will fit and perform on their vehicles. http://www.digitalperformance.com


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