Footwear marketer Wolverine announces management changes

Wolverine World Wide, marketer of such brands as Hush Puppies and Patagonia, has announced several management moves. Among them, Scott B. Sible has been promoted to president of the group that includes the Patagonia and Merrell brands.

Don Davis

Wolverine World Wide Inc., which sells branded footwear through retail stores and online, has announced a series of management moves. Among them, chief financial officer Stephen L. Gulis has been named president of the Global Operations Group, a promotion that takes effect in 2008. The company will conduct an outside search for a new CFO.

In another promotion, Scott Sible has been named president of the Outdoor Group that consist of the Merrell and Patagonia brands. Patagonia is No. 257 in the Internet Retailer Top 500 Guide. The company also sells directly to consumers through the web site www.merrellboot.com. Sible had been president of the Merrell business line. Wolverine says it will move its Sebago brand of boating and casual shoes to its Heritage Brand Group. Sebago shoes are sold to consumers at www.sebago.com.

James D. Zwiers, who has most recently served as U.S. president of Wolverine’s Hush Puppies business, has been named senior vice president. He will be responsible for the company’s retail operations-which includes its e-commerce sites-as well as its legal, business development and strategic planning functions.

A.T. Payne has been named vice president and general manager of the Hush Puppies U.S. business effective Jan. 1. He currently serves as vice president of the CAT and Harley Davidson footwear businesses; Wolverine sells those brands under license.

“These organizational moves establish the senior leadership team that will focus on achieving our longer-term goals and strategies,” says Blake W. Krueger, CEO and president. “A great company has the ability to reshape the organization to meet the challenges of an increasingly competitive global environment.”

Wolverine, which reported more than $1.1 billion in revenue in 2006, has set a goal of reaching $2 billion in revenue within the decade. As part of that expansion, the company plans to start selling apparel carrying such brand names as Patagonia and Merrell.


Hush Puppies, Merrell, Pacific Brands, Patagonia, Sebago