Rockler to Launch Best Customer Program on the Loyalty Lab Platform

Don Davis

SAN FRANCISCO – June 19, 2007 – Loyalty Lab, Inc., the leading on-demand loyalty and customer relationship solution, today announced that Rockler Woodworking and Hardware, the leading independent woodworking supplies retailer, has enlisted Loyalty Lab to host a best customer program.

Rockler, which operates 33 stores, a website and a 156-page catalog, will use Loyalty Lab’s web-based Customer Relationship Management platform to manage all aspects of its new retail loyalty and customer management initiative.

“Our 53 years of steady growth is proof we have a loyal following that deserves our recognition and thanks,” said Scott Ekman, Rockler’s Vice President of Marketing. “Loyalty Lab is making that possible, sparing us the financial strain of a major software overhaul, and helping us get on the right path for best customer management.”

In hosting the program, the Loyalty Lab platform will manage shopper enrollments, transaction processing, rewards and accruals. Loyalty Lab also enables integrated marketing and retail loyalty and campaign management, serving as the central core of email, web-based and POS communications drawing from a single database.

“Rockler is a leader in a very specialized niche and just the sort of mid-size retailer best able to benefit from an easy, cost-effective CRM platform like ours,” said Mark H. Goldstein, CEO of Loyalty Lab. “With our solution, Rockler can now offer the kind of smart, multi-channel retail loyalty program that will take them to the next level.”

About Loyalty Lab, Inc.
Loyalty Lab, based in San Francisco, is the leader in on-demand relationship and retention marketing solutions for consumer brands. Loyalty Lab’s flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, campaign management, and incentives from a single desktop. Clients include New York and Company, Brookstone, 1-800-Flowers.com, Bally Total Fitness and a number of other prominent retail and service companies. For more information visit www.loyaltylab.com.

About Rockler Companies, Inc.
Rockler Companies, based in Medina, Minn., began in 1954 as a mail order catalog called Minnesota Woodworkers Supply Company. The company now operates 33 retail locations, its catalog and a website as Rockler Woodworking and Hardware. The company offers thousands of mainstream and specialized products, including manufacturer’s exclusives, for professional and amateur woodworkers. For more information, visit www.rockler.com.

Renee Deger
Public Relations Manager


Customer experience management, Loyalty business model, Loyalty marketing, Microeconomics, pricing