Kenneth Cole Productions Inc., Selects Accretive Commerce as its End to End e-Commerce Partner

Kurt Peters

Accretive Commerce Signs Five Year Agreement to Enable Next Generation eCommerce Solution for Market-Leading Designer

Charlotte, NC, April 18, 2007 – Accretive Commerce, the leading business process outsourcer of direct-to-customer commerce services, announced today it has signed a five year agreement with Kenneth Cole Productions, Inc. (NYSE: KCP), a leading designer, marketer, and retailer of footwear, handbags, accessories, and apparel.

Under the terms of the agreement, Accretive Commerce will provide Kenneth Cole Productions with a complete end to end suite of direct e-commerce services, including the e-commerce platform, customer care, and fulfillment for the “Kenneth Cole New York” and “Kenneth Cole Reaction” products available at www.kennethcole.com.

Kenneth Cole Productions has been successfully selling its products on the web for years and they now want to take advantage of the latest in e-commerce technology and operational expertise to enhance the customer experience and improve its conversation rates. Accretive Commerce’s End to End solution offered Kenneth Cole Productions a world-class e-commerce platform combined with proven customer care and fulfillment operational expertise all in one integrated, outsourced model.

“The e-commerce channel represents a major growth area for our company and an excellent way for our customers to interact with our brands and products,” said Kenneth Cole, Chairman and Chief Executive Officer, Kenneth Cole Productions. “We want to take our e-commerce strategy and execution to the next level, and Accretive Commerce will help us do that.”

“We are thrilled to have Kenneth Cole as a new client partner,” said Hank Reeves, Accretive Commerce CEO. “Kenneth Cole Productions truly has some of the world’s best brands and products, and is well respected in all aspects of its business. We look forward to partnering with them to deliver the outstanding brand experience their customers demand.”

Reeves continued, “This five year agreement with Kenneth Cole further validates our best-of-breed strategy and position in the marketplace as a comprehensive e-commerce solution for those merchants who desire the best in e-commerce technology combined with the most robust, operational infrastructure.”

About Kenneth Cole Productions, Inc.
Kenneth Cole Productions, Inc. designs, sources, and markets a broad range of footwear, handbags, and accessories under the registered trademarks KENNETH COLE NEW YORK, KENNETH COLE REACTION, UNLISTED and TRIBECA as well as footwear under the proprietary trademark GENTLE SOULS and under the licensed trademark BONGO. The company has also granted a wide variety of third party licenses for the production of men`s, women`s and children`s apparel, as well as fragrances, timepieces, eyewear, and several other accessory categories. The company`s products are distributed through department stores, better specialty stores, and company-owned retail stores as well as direct to consumer catalogs and e-commerce. Further information can be found at http://www.kennethcole.com

About Accretive Commerce

Accretive Commerce is a market-leading direct commerce channel provider, accelerating companies’ growth through a fully integrated range of outsourced eCommerce, Customer Care, and Fulfillment & Logistics solutions and services, including the recent addition of product imaging services for its clients. Accretive Commerce has a proven track record serving some of the world’s best known brands such as American Eagle Outfitters, Godiva, Restoration Hardware and many others. The company combines market-leading capability, scalability, and flexibility with lean six sigma process excellence to deliver its clients a better brand experience, greater revenues, and lower costs. Accretive Commerce has an unparalleled commitment to customer service and a focus on brand protection that translates into guaranteed results and value creation.

For more information, visit www.accretivecommerce.com

Mick Koster, Accretive Commerce


business finance, Commerce, Kenneth Cole, Online shopping, World Wide Web