Meijer, Inc. Invests in CyberScholar® Retail Solutions from Creative Channel Services to Energize Electronics Sales and...

Paul Demery

Retailer integrates product knowledge training into learning program for electronics department team members

CULVER CITY, California, April 3, 2007 –Leading integrated retail marketing services agency Creative Channel Services, LLC (CCS) and Meijer, Inc., a family-owned chain of grocery and general merchandise stores, have announced a partnership that will integrate CCS’ CyberScholar® Retail Solutions online product knowledge training into Meijer’s employee education program at over 175 stores across the Midwest.

The CyberScholar @ Meijer solution will deliver in-store training from leading technology manufacturers to over 1,000 sales associates in Meijer’s photo and “E4” electronics departments, which carry a broad range of televisions, DVD players, printers, cameras and other products. Team members will be required to complete CyberScholar.com training as part of Meijer’s overall commitment to developing its sales team into product knowledge and customer service experts who will provide customers a superior shopping experience.

CCS’ CyberScholar.com is the #1 free resource for consumer electronics and appliance sales training, delivering cutting-edge product information, tips on customer service and selling techniques, and a robust engagement program that motivates associates to learn while earning entries to win prizes and other incentives. CyberScholar programs at consumer electronics retailers have been proven to improve customer satisfaction ratings and produce sales increases for featured products in the double digits.

“As part of Meijer’s customer driven focus, we are dedicated to supplying comprehensive training to our team in order to create a superior shopping experience,” said Stacie Behler, Vice President Corporate Communication and Public Affairs for Meijer, Inc. “We are confident that consolidating all of our product training available in a centralized location via the CyberScholar.com program will enable Meijer to easily keep up to date on the latest technologies while significantly strengthening their skills in assisting customers with questions on rapidly changing electronics products.”

“One of the top influencers on retail customers’ in-store purchase decisions – and overall satisfaction ratings – is their interaction with sales professionals,” said Andy Restivo, President of CCS. “We are very pleased to partner with Meijer to deliver retail training and education programs that have been proven to motivate sales associates to learn about consumer electronics technologies and improve their ability to match product features with customer needs.”

About Meijer (http://www.meijer.com)
Established in 1934 and based in Grand Rapids, Michigan, Meijer operates 176 family-owned superstores in Michigan, Ohio, Indiana, Illinois and Kentucky. To learn more visit www.meijer.com.

About CyberScholar® Retail Solutions
Utilizing the established platform of CCS’ CyberScholar®.com, the #1 online training resource for technology salespeople, CyberScholar Retail Solutions empower major retailers to deliver electronics product knowledge from numerous manufacturers to their salespeople in one consolidated, consistent format. With interactive modules, performance evaluations and real-time reporting, CyberScholar Retail Solutions can be integrated with traditional retail associate training or e-learning programs efficiently and at low cost.

About Creative Channel Services, LLC (http://www.creativechannel.com)
Creative Channel Services (CCS) is a leading integrated retail marketing services agency focused on helping manufacturers and retailers improve sales performance by creating influence at the point of sale. CCS` integrated solutions include field sales & marketing, training development, interactive services and promotional marketing, with a primary focus on creating brand advocacy through retail sales associates. Established in 1995 and headquartered in Culver City, California, CCS is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Omnicom`s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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For more information, contact:
Mark Boeder, Director of Marketing
Creative Channel Services
310-665-9900, ext. 245


business, customer satisfaction, Meijer, Retailing, Sales