Improved search capabilities deliver time savings and increased sales
San Mateo, Calif. – February 13, 2007 – Coremetrics, the leading provider of on-demand web analytics and precision marketing solutions, today announced that Calendars.com has achieved a 23% increase in the rate at which shoppers purchase online since the company implemented Coremetrics Search. Further, Coremetrics Search has enabled Calendars.com to realize a time saving of 50% and add 47% more keywords to its paid search campaigns. Calendars.com, the world’s largest online calendar store, offers over 6,000 titles covering an extraordinary breadth of topics.
Coremetrics Search provides a single, integrated interface for monitoring keyword performance and managing paid search advertising across search engines. Prior to implementing Coremetrics Search, Calendars.com was spending at least 50% of its search engine marketing (SEM) management time in labor-intensive, error-prone activities such as:
• Assembling tracking codes in spreadsheets
• Integrating sales and costs in spreadsheets for each search engine
Coremetrics Search includes a Tracking Code Generator, which automates the process of assembling tracking codes, checking tracking codes for errors, and uploading the keywords and tracking codes to the search engines. It also includes integrated performance reporting which automatically downloads keyword costs and matches them with the appropriate keyword sales to generate an accurate performance report. By taking advantage of Coremetrics Search, Calendars.com experienced an immediate payback in time savings. The 50% of time that had been spent managing spreadsheet data is now dedicated to high value activities that drive Return on Ad Spend (ROAS) -- discovering new keywords, and testing and refining ad copy and landing pages. Further time savings were realized by implementing custom metrics in Coremetrics Search that are crucial to Calendars.com’s business. “It used to take hours of preparation to produce the reports I needed,” said Hilarie Pozesky, Calendars.com’s head of online marketing. “Now I open Coremetrics, click in and immediately see how we’re doing.”
“Our mission is to help our clients navigate the complex field of search marketing, so they can focus on the activities that will really drive revenue generation,” said John Squire, senior vice president, product strategy and general manager, marketing services at Coremetrics. “Intelligent search marketing is about eliminating the admin and maximizing the results, and that’s always our key objective.”
Because there are so many specialty calendar niches, it is critically important for Calendars.com to identify which keywords pay off and which do not, particularly in the busy holiday season when 85% of Calendars.com’s business occurs. Since Coremetrics Search is integrated with Coremetrics Online Analytics, Calendars.com is able to examine Coremetrics natural search and onsite search reports to identify popular keywords, and add those keywords to its paid search campaigns. Since implementing Coremetrics Search, Calendars.com has expanded its keyword inventory by 47%, adding over 1,100 new keywords.
Calendars.com will also benefit from the new features of the recently launched Coremetrics Search 2007, which provides several enhancements to Coremetrics’ comprehensive Search capabilities. These new features include a new landing page report and “Keyword Zoom” capability that is integrated with the paid search performance report, enabling even deeper analysis. Process automation features provide automated bid management and support the Yahoo! V2 advertising platform. Pozesky said, “I like Coremetrics’ approach to bid management because it balances automation with transparency and control. The bid audit trail will be a big time-saver, eliminating the need to search through spreadsheets to determine which bid action drove a lift in performance.”
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry`s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 900 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
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