PUMA’s Retail Division selects Jesta I.S.’s Vision Merchandising and Vision SCM

Kurt Peters

Jesta’s global reach now extending across multiple continents

Herzogenaurach, Germany – January 15, 2007 - Jesta I.S., a leading supplier of business solutions for the consumer product goods, soft goods and specialty markets, announced today that the Sportlifestyle company PUMA will implement the Jesta I.S. Vision Merchandising and Vision SCM solutions for their retail stores in the European Economic Area (EEA) and North America.

With PUMA Retail business’ rapid international growth and continued success in the global market, they had outgrown their existing legacy system. PUMA needed to upgrade its current business systems to handle the increased volume of transactions, as well as to implement a multi-lingual system that supported multiple currencies. In evaluating Merchandising and Supply Chain Management systems, PUMA identified Jesta’s Vision solutions as the technology infrastructure to provide it with the advanced product planning, forecasting and allocation it needed for its growing business.

“We selected Jesta’s Vision Merchandising and Vision SCM based on Jesta’s proven industry experience and solid product offering. Through our existing relationship via PUMA North America, we have concluded that Jesta offers businesses with best in class solutions built on reliable technology that are size oriented and scalable,” said Michael Specht, Global Head of Retail for PUMA.

Jesta’s Vision Merchandising will provide PUMA with the tools to manage their complex business processes and will deliver real-time information across their enterprise. Exception based analysis will help PUMA maximize profits, reduce carrying costs and automate processes. Global access to real-time data from stores and warehouses enables stock balancing, targeted replenishments and improves operational efficiencies. Furthermore, Vision Planning, a fully integrated module of Vision Merchandising, integrates the functions of merchandise planning, financial planning and analysis into a powerful tool that centralizes all data for one consistent view of planned performance. With Vision Planning, corporate financial goals are quickly distributed across all levels of inventory, driving optimal buying decisions and enabling quick analysis and action.

Jesta’s Vision SCM solution is a web-based system that will allow PUMA’s retail division in the European Economic Area and North America to manage store operations and provide visibility at a corporate level. The solution will give a clear view of available inventory for sale and order status in real-time for each store.

“We are proud that, in addition to PUMA North America, PUMA AG is now a part of our client base. Our clients are our greatest assets, and we strive to ensure that our products continue to meet and exceed their needs." commented Leslie Belcher, President of Jesta I.S. Inc. “With the addition of PUMA, this is a strong validation of our commitment to serving our internationalbased customers and building relevant and proven technology.”

About PUMA®

PUMA is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in sport lifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. PUMA has a global distribution base reaching sport retailers, department stores as well as boutiques. In 1999 the sportlifestyle company established a strong, growing retail organization with Concept stores in many big metropolitan cities worldwide. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. Additional information is available at www.puma.com

About Jesta I.S.

Jesta I.S. is a leading global supplier of business solutions leveraging more than 35 years of expertise in supply chain management systems for manufacturers, distributors and retailers primarily in the soft goods and specialty industries. Jesta I.S. is recognized for its expertise, innovative products and services as well as its commitment to evolving business solutions in today’s rapidly changing business world. Jesta I.S.’ solutions are used by well known industry leaders such as Perry Ellis International (NASDAQ: PERY), Genesco Inc. (NYSE: GCO), Town Shoes Limited, UNIONBAY, Cole Haan, Haggar Clothing Co., Cavender’s Boot City and Maidenform (NYSE: MFB) as well as many others. Additional information is available at www.jestais.com

Copyright (2007) Jesta I.S. Inc. ALL RIGHTS RESERVED. All information contained in this document is the property of Jesta I.S. Inc. Vision Merchandising and Vision SCM are trademarks of Jesta I.S. Inc. All other company and product names are trademarks or service marks of their respective owners.

Christina Park
Jesta I.S. Inc.

Ulf Santjer
Phone: +49-9132-81-2848


Cougar, Herzogenaurach, marketing, Puma, Puma AG