SETA Corporation Partners with Channel Intelligence for Online Product Optimization and Data Syndication

Paul Demery

ORLANDO – July 27, 2006 – Channel Intelligence (CI), the leader in technology innovation for Web-initiated commerce, and Seta Corporation, the largest jewelry catalog company in the world, today announced implementation of retail solutions services for PalmBeachJewelry.com. The Internet jewelry retailer, owned by Seta Corporation, enlisted CI’s patented SellCast™ Retailer Solutions, the industry-leading solution for improving retailers’ data performance on comparison shopping engines (CSEs) and online marketplaces.

“Optimal organization and placement of products is critical to our performance in online shopping channels, creating the potential for increased revenues and profitability,” said Dennis Worth, Vice President of Marketing and Creative Services at Seta Corporation. “We are looking to Channel Intelligence’s data optimization capabilities to streamline our product management operations and achieve greater accuracy.”

Channel Intelligence Senior Vice President of Sales and Marketing Lanny Tucker commented, “PalmBeachJewelry.com offers an extensive selection of jewelry online and is a great match for our data optimization services, which are scalable to over half a million products. We look forward to the opportunity to work with them to reach and convert more customers through multiple online channels.”

The SellCast Online service automates the delivery and optimization of a retailer’s online product catalog for comparison shopping engines and dozens of other destination sites. Through its patented optimization process, the SellCast Online service ensures that more products appear on the CSEs in the categories where consumers are most likely to find them. A full suite of reporting tools is also provided to help retailers better manage and improve the profitability of their marketing programs.

Palm Beach Jewelry is ranked 448th in Internet Retailer’s 2006 Top 500 Guide to America’s biggest online businesses. The company joins the extensive list of top ranking retailers that use Channel Intelligence SellCast™ services, a few of which include HP Home and Home Office Store (5th), Best Buy (11th), Target (16th), Circuit City (17th), PC Connection (33rd), eCost (58th), PC Mall (62nd), Northern Tool + Equipment (106th), eToys Direct (126th), Rooms To Go (179th), Improvement Direct (191st), ICE.com (193rd), Baby Universe (235th), Multiwave Direct (263rd), Stacks and Stacks (286th), and Spilsbury (385th).

About Palm Beach Jewelry
Palm Beach Jewelry is a subsidiary of the Seta Corporation, the largest jewelry catalog company in the world. Palm Beach Jewelry offers beautiful jewelry at affordable prices for millions of customer worldwide. The Palm Beach Jewelry website (http://www.palmbeachjewelry.com) is an exclusive online showcase that offers all the latest jewelry fashions. The Seta Corporation is headquartered in Boca Raton, Florida. To learn more about Palm Beach Jewelry, visit the company`s website at http://www.palmbeachjewelry.com or call 1-800-581-6573.

About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence (CI) is the leading provider of innovative solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $2.5B in product value to over 50 destinations every day for almost 200 of the world’s best known retail and manufacturing brands. For more information, visit the company’s website at http://www.channelintelligence.com.

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Joy Lee
Manager, Retail Marketing
Channel Intelligence, Inc.

Dennis Worth
Vice President, Marketing & Creative Services
Seta Corporation
6400 E Rogers Circle
Boca Raton, FL 33499


Boca Raton, Florida, Commerce, Florida, Retailing, Target Corporation