Acquity Group Signs Commerce OnDemand™ Agreement with Francesca`s Collections

Kurt Peters

New Francesca`s site will become the ultimate destination for women`s style and fashion

Chicago, IL - June 7, 2006: Acquity Group, a leading provider of business and technology solutions that optimize business performance announced today that it signed a multi-year Commerce OnDemand agreement with Francesca`s Collections, a chic clothing retailer geared toward women. "Our brick and mortar expansion is in full gear. We currently have more than 60 retail outlets across the country and it was time to bring our online presence to the same experience as our retail stores - and that`s why we chose Acquity Group," said Jon Yi, President and CEO of Francesca`s Collections. "Acquity Group`s expertise in eCommerce and their Commerce OnDemand™ model will provide the flexibility and additional features our customers have been asking for," added Yi.

"We`re excited to be working with one of the fastest-growing women clothing retailers in the county. Francesca`s has an impressive line of products and accessories and we are looking forward to helping them turn their website into a destination for style and fashion while enhancing their customers` overall online experience," said Chris Dalton, Acquity Group CEO. "Utilizing our Commerce OnDemand model, the new site will be easier for Francesca`s fashion experts to update, maintain and to provide relevant clothing and accessories to their customers," added Dalton.

Acquity Group will create and host the new Francesca`s Collection eCommerce storefront utilizing their Commerce OnDemand™ solution. Commerce OnDemand combines Ecometry`s Blue Martini software, the best-of-breed eCommerce software with Acquity Group`s extensive eCommerce expertise. Commerce OnDemand provides retail consumers with the ability to easily create, update, and manage the promotion of their merchandise - all without worrying about the technology behind the solution.

About Acquity Group
Acquity Group is a leading provider of business and technology solutions designed to optimize business performance. Its consultants deliver measurable results to top-tier organizations by streamlining processes, fueling efficient internal collaboration and aligning systems for maximum revenue generation. Its clients include Burton Snowboards, Eastern Mountain Sports, Petsmart, Men`s Wearhouse, bebe, Nautilus Inc. and Shimano. Acquity Group is headquartered in Chicago, IL and has offices in Irvine, CA, Overland Park, KS and Scottsdale, AZ. For more information, visit www.acquitygroup.com or www.CommerceOnDemand.com.

About Francesca`s Collections
Francesca`s Collections is a privately owned retail chain boutique that sells the latest in women`s fashions, accessories and gifts. Whether it`s a wedding, birthday or something special for yourself, Francesca`s has everything you need. With hundreds of great items and exclusive pieces you won`t find anywhere else, Francesca`s is your first stop for boutique fashion without the cost. Francesca`s Collections was founded in 1999 and is headquartered in Houston, Texas.


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