Kurt Peters

Industry-Leading Online Tool Makes Dell.com Easier, More Efficient to Use

ROUND ROCK, Texas, April 11, 2006 – Dell today announced a customizable point-of-sale (POS) configurator is now available online at www.dell.com/retail. An industry-leading tool, the step-by-step configurator guides customers through all available options for retail systems, peripherals and services prior to making a purchase decision.

According to Forrester, 51 percent of small and medium-sized businesses rely on vendor Web sites when researching and comparing IT products and services.(1)

The new POS configurator from Dell creates three easy paths for retailers to size and customize technology for their businesses, including:

- Complete POS Solutions – pre-packaged bundles of integrated software and hardware, such as Quickbooks POS and Restaurant Pro Express

- Customize Your Own Solution – customizable offerings with more peripheral options for customers seeking to buy a POS system and integrate their own software

- Essential Point-of-Sale Peripherals – categorized research and shopping for individual retail building blocks, such as scanners, touch screens and keyboards, without having to purchase a central processing unit.

"The new POS configurator provides retailers with an easier way to view Dell’s retail products and services," said Vincent Vargas, senior manager of Dell Retail. "As Dell continues to enrich retail and POS offerings for customers, the configurator empowers users to purchase online and realize the full value of Dell.com."

Customers still have the option to call to speak with a Dell POS Specialist or use an online form to request a call from a sales representative. The POS configurator can serve as a visual tool for customers when asking questions over the phone, further simplifying the purchase process.

To view the configurator and for more information on Dell`s end-to-end retail technology solutions, visit www.dell.com/retail.

About Dell Retail
Dell Retail matches industry-leading Dell desktops, servers, storage, networking products and services with relevant peripherals. Dell has developed alliances with independent software vendors to provide software applications in conjunction with Dell infrastructure technologies to automate customer sales transactions, inventory management, payments, accounting, customer data and corporate communications. This streamlined approach, which encompasses the point-of-sale register, the back office and the data center, enables retailers to more effectively manage overall operations.

About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500. Company revenue for the last four quarters was $56 billion. For more information, visit www.dell.com. To get Dell news direct, visit www.dell.com/RSS.

(1) 2005 SMB Hardware Survey, Forrester Research, Inc., January 2006.

Dell is a trademark of Dell Inc.

Dell disclaims any proprietary interest in the marks and names of others.


Dell Support Center, Dell XPS, Point of sale, QuickBooks, Technology