Mervyns Selects Scene7`s eCircular Solution for Online Advertising Needs

Kurt Peters

NOVATO, Calif., Jan. 31 -- Scene7(R), provider of the leading on-demand rich media platform, today announced that Mervyns, a leading promotional neighborhood department store, is using Scene7`s full service hosted eCircular solution to deliver regionally-based weekly ads online. By utilizing Scene7`s completely outsourced service option, Mervyns has increased the average order value of its online wish lists, while reducing its production costs and providing enhanced value to its customers.

"We selected Scene7 for our online circulars based on its robust platform and outstanding reputation as a thought leader," said Terry McDonald, senior vice president of marketing for Mervyns. "Scene7 is a great fit for us. Since implementing this new platform, we`ve experienced a significant improvement in both business results and internal processes, and can provide an increased level of service and greater convenience to our customers throughout a wider geographic area."

Mervyns began the detailed search for a new provider in September 2005, after its sale from Target Corporation was complete. Part of Mervyns` requirement was to improve turnaround time, streamline internal resources and inefficiencies, enhance the customer experience by adding more sophisticated and interactive features such as dynamic zoom to its online circular, and drive more business to its store locations. After evaluating several competitive offerings, Mervyns selected Scene7 to create and publish its online circulars due to its superior customer service reputation, automated production processes, and broad, market leading rich media capabilities.

Customers can now log on to the Mervyns Web site and enter their zip code to view different products and promotions via the eCircular for their specific region. When browsing online, they can add desired items to a wish list, which can then be printed and brought into a local Mervyns store to complete the purchase. Since implementing the Scene7 solution, the feedback from Mervyns` customers has been positive, as evidenced by an increase in the number of customers using the eCircular and the average time spent browsing each section.

In addition, Scene7 provides personalized email campaign notices with stylized fonts and graphics announcing the latest Mervyns ads, which is an added benefit to shoppers as an additional way to see the latest promotions in real time.

"Mervyns is a great example of a leading retailer utilizing rich media to extend their reach across channels and drive a world class customer experience," said Doug Mack, CEO of Scene7. "We are proud to be Mervyns rich media solution provider and we look forward to working with them on further uses of our single, integrated platform for rich media."

About Mervyns
Mervyns LLC, headquartered in the San Francisco Bay Area, is a family-friendly promotional neighborhood department store offering trend-right fashions and home decor for the entire family at affordable prices. With 190 locations in 10 states, Mervyns has a well-earned reputation for its extensive selection of national and private-label fashions and housewares. Community giving has been a cornerstone of the company`s business since 1949, with a focus on improving the lives of children and families by giving back to educational programs in its communities. For a list of store locations, or for additional information, visit Mervyns` Web site at www.mervyns.com.

About Scene7
Scene7 -- provider of the leading on-demand rich media platform -- enables companies to grow revenues, enhance customer experience and cut production costs. Scene7`s solutions are built on an integrated technology platform -- for unrivaled breadth, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy`s, Mervyns, Office Depot, Levi Strauss & Co., La-Z-Boy, and QVC -- and partners IBM, Microsoft, Akamai and Macromedia. Visit http://www.scene7.com/.

NOTE: Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All other trademarks are the property of their respective holders.

Sheila Dahlgren, SVP, Marketing
Scene7, Inc.
Cell, +1-415-948-5207


business, Dynamic imaging, Scene7, Target Corporation