Boots Selects Endeca Search and Navigation Solution to Improve Online Shopping Experience

Paul Demery

Leading British Pharmacy Readies Online Store For Holiday Rush

CAMBRIDGE, Mass., November 21, 2005 -- Endeca, the leading provider of Guided Navigation, Search and Analysis solutions, today announced that Nottingham-based Boots.com Direct Limited, a subsidiary of Boots Group PLC, has deployed Endeca`s search, navigation and merchandising solution on Boots.com, the company`s online store. Deployed as part of the company`s ongoing efforts to improve the shopping experience for the upcoming holiday shopping season, the new search solution offers a wide variety of intuitive, cutting-edge features and functionality to help shoppers more quickly and easily find desirable products.

The new solution -- now live -- was developed and deployed through a strategic partnership with Framfab, a leading European digital marketing communications agency.

The Endeca InFront solution, used by more than 90 leading retailers and 150 e-commerce stores worldwide, gives online shoppers the ability to refine searches and navigate products by the shopping criteria most important to them -- a next-generation approach known as Guided Navigation. For example, shoppers can refine searches by price range, brand, department, product category and more.

"Search plays a pivotal role in the online shopping experience, with the majority of our shoppers using our search engine to find products," said Brian Linnington, Head of Boots.com. "With Endeca, we can give our shoppers easy and accurate means of finding products and information, while providing helpful next steps to quickly hone in on the most desirable items. The end result is happier customers and better sales."

Powering the largest and most heavily trafficked online stores on the Web, Endeca InFront is now used by more leading online retailers than the next six competing solutions combined. Retailers including 1-800-Flowers.com, Barnes & Noble, Bol.com, Comet, Dabs.com, The Home Depot, Littlewoods, Tesco and Wehkamp rely on Endeca as a critical piece of the online sales efforts.

About Framfab
Founded in 1995, Framfab is a leading European digital marketing communications agency that provides innovative interactive solutions to deliver the best customer experiences to its clients who are predominately large international companies, including Sara Lee, Kraft Foods International, Coca Cola Enterprises, Cadbury Schweppes, Morley, UBS, Barclays Capital, adidas, Dupont, DeBeers, Volvo and Boots. Framfab operates in the United Kingdom, Denmark, Germany, the Netherlands, Switzerland and Sweden. In May 2005, Framfab acquired Oyster Partners in the UK. For additional information, see www.framfab.com.

About Endeca
Endeca`s award-winning Guided Navigation, Enterprise Search, and Analysis solutions help organizations integrate, discover, and navigate enterprise data to solve business problems associated with information overload. Endeca`s customers include a wide range of enterprises, including retailers (Barnes & Noble, Tesco, Wal-Mart); financial services (Bank of America, MFS Investment Management, Putnam Investments); manufacturing and distribution (IBM, Arrow Electronics, and John Deere); media and publishing (World Book, The McClatchy Company and IHS) and government (the Library of Congress, NASA, and the National Cancer Institute). Endeca is a private company headquartered in Cambridge, MA, USA with offices in London, Amsterdam and throughout the world. More information: www.endeca.com or info@endeca.com.

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Endeca, Endeca InFront, Endeca Navigation Engine and Guided Navigation are registered trademarks, and Endeca ProFind and Endeca Latitude are trademarks of Endeca Technologies, Inc. All other product and service names mentioned herein are or may be registered trademarks or trademarks of their respective companies or organizations.


business finance, Online shopping, Shoppers Drug Mart, Shopping, Tesco