Jeffers, Inc. Selects Coremetrics to Help in Meeting Aggressive Online Growth Targets

Paul Demery

Leading Animal Health Supplier Plans to Double Online Sales through Reduced Abandonment Rates, Enhanced Cross Sell, and Targeted E-mail

San Mateo, Calif. - October 10, 2005 - Coremetrics™, the leading provider of hosted Web analytics and precision marketing solutions, today announced that Jeffers, Inc. has implemented Coremetrics to help in meeting corporate goal of doubling online sales during the last six month of 2005 for its www.jefferspet.com , www.jeffersequine.com , and www.jefferslivestock.com Web sites. Jeffers is one of the largest privately owned catalog and e-commerce animal health supply retailers.

"We have very aggressive goals for increasing our online sales," says Jamie Thomas, eCommerce Manager at Jeffers, Inc. "Our goal is to increase online sales-from 25 percent of overall sales to 50 percent-and through the insight gained in Coremetrics we are confident we will have the data required to make our site more compelling and easier to use. We`ll be able to leverage data about customer behavior to reduce abandonment rates and increase our cross sell offerings across our three sites, which will simplify the shopping experience for our customers. The data will also help us develop targeted e-mail campaigns based on browsing and searching behavior."

Coremetrics offers the only hosted Web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. Jeffers is already achieving dramatic results in its merchandising efforts. For example, Coremetrics data revealed that the shopping cart abandonment rate for horse fly spray was 80 percent. Investigation showed that shipping charges made overall pricing substantially higher than that of Jeffers` competitors. By offering free shipping, the company slashed the abandonment rate to 10 percent overnight.

" Jeffers is committed to ensuring its customers receive the highest-quality product at the most reasonable price," said Joe Davis, president and CEO of Coremetrics. "Coremetrics enables the company to capture detailed customer data that it can use to achieve dramatic results through simple, straightforward changes to its site, such as adjusting pricing or eliminating shipping charges. The end result will be greater customer satisfaction and loyalty."

Jeffers, Inc. was founded in 1975 by Dr. Keith Jeffers, PhD, in West Plains, MO, and is now headquartered in Dothan, Alabama. An advisor for local livestock owners, Dr. Jeffers soon realized that his customers needed a reliable and more cost-efficient source for their supplies. Dr. Jeffers began to go door-to-door to establish a customer base, and soon had enough customers to start the first Jeffers Catalog. In 1999, Jeffers ventured into the online world with JeffersPet.com. All orders from the Jeffers` three Web sites and 85-seat call center are filled in the company`s 120,000-square-foot Dothan, Alabama, warehouse.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 500 clients and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.


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