Mirror Image Brings Rollover Pricing to Content Delivery Industry

Kurt Peters

TEWKSBURY, Mass. - September 26, 2005 - Mirror Image® Internet brings rollover pricing to the content delivery industry with the introduction of its TotalValuePlan. Mirror Image, a content delivery network (CDN) provider, is letting customers roll over their unused contractual monthly services, just like wireless carriers that allow their customers to carry over their unused minutes.

“Paying for content delivery services without getting the chance to use them has never made any sense. But this is exactly what CDN vendors continue to do by not allowing their customers to carry over their unused contractual services from one month to the next. That is, until now,” stated John Rozen, chief operating officer at Mirror Image. “Many of Mirror Image’s competitors charge more for usage over commitment to encourage a high commitment, but Mirror Image prefers to encourage our customers to grow their business and be successful by providing them with customer-friendly products, services and pricing.”

Mirror Image, an established provider of results-driven content delivery solutions powered by a patented global network, is changing the CDN industry by creating and offering this model. Mirror Image’s TotalValuePlan provides customers with the following benefits:
• No Overage Penalties or Bursting Fees – Unlike competitive CDNs, Mirror Image does not charge a penalty for “bursting” over a commitment.
• Roll Over of Unused Dollars – Mirror Image allows TotalValuePlan customers to roll over unused content delivery or streaming media services to the following month without penalties.
• “Buy As You Go” – Mirror Image offers flexible term length contracts, giving customers the control to tailor a plan that best suits their needs.

“Mirror Image`s rollover pricing gives us the flexibility we need for an emerging new business,” said Dave Bovenschulte, vice president, TV Guide Online.

Mirror Image’s patented Content Access Point® (CAP) network provides global content delivery services with 24x7 support and guarantees performance and availability. Mirror Image delivers the right content to the right person at the right time with the tracking and reporting to prove it. Businesses that succeed in producing revenue online have several things in common: they have excellent connectivity, they are able to scale and manage bursts in traffic, they are diligent about security and they are adaptive to changing conditions. Mirror Image offers products and services that address all of these requirements so that business owners can focus on their core businesses. Today, more than 160 customers in the retail, media and advertising markets rely on Mirror Image.

Mirror Image’s TotalValuePlan is immediately available. For more information, call +1 800 353 2923 or email sales@mirror-image.com and include TotalValuePlan in the subject line.

About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.

Recognized by EContent magazine as one of the 100 “Companies That Matter Most” in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. Mirror Image is a subsidiary of Xcelera Inc. and has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.

Martin Haywarad
Mirror Image Internet
(781) 376-1961

Catherine Allen
SHIFT Communications
(617) 681-1227


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