Commemorative Brands Selects Scene7 to Create Online Jewelry Designer

Mary Wagner

"Design your own family jewelry" enables online design & personalization of custom rings and pendants

NOVATO, CA - APRIL 26, 2005 - Scene7®, provider of the leading automated rich media platform to grow revenues by creating visually enhanced targeted customer experiences via the web, email & print, today announced that Commemorative Brands, a subsidiary of American Achievement Corporation, is utilizing Scene7`s Dynamic Customization solution to enable online design and personalization of rings and pendants. The application allows online shoppers to choose from a collection of over 40 jewelry pieces, select metal, size, stones, and inscription options then see their results in real-time.

"We wanted to provide our customers with the ability to design their own rings online and actually see the results but were unable to achieve this accurately, realistically and cost-effectively before Scene7," said Katie Bencken, Brand Manager, Commemorative Brands/American Achievement. "Scene7`s professional services group built what was a very complex application on a very tight deadline - and delivered it to us in time for our Mother`s Day promotion. We`re very impressed with Scene7`s superior customer service and expertise, both of which have resulted in a great user experience that we expect will drive sales, reduce returns, and differentiate us from the competition."

This unique online jewelry configurator allows online shoppers to choose options for metal, select the type and number of stones for a particular setting, and add anywhere from one to ten names to a ring depending on the design. Scene7`s Dynamic Customization solution has a one-of-a-kind ability to realistically contour any font style onto imagery, thus accurately representing how personalized names would appear inscribed on any jewelry piece. All of the selected options are dynamically generated on the fly and presented to the customer in photo-realistic quality with the ability to enlarge for a detailed view - giving customers immediate visual feedback on their personalized designs while boosting their confidence that what they envisioned will be what is delivered - helping drive a purchase decision. With nearly unlimited personalization and configuration combinations, Commemorative Brands can offer this interactive experience to its customers without incurring additional photography or production costs.

Scene7`s professional services is comprised of over 60+ trained and certified personnel with experience in all aspects of production and technical support from content authoring, creative, user interface, merchandising, marketing and technical expertise. Scene7`s single, integrated platform for rich media automates the production and deployment of rich media - providing the technology foundation for Scene7`s experienced services team to deliver completely packaged rich media applications unmatched in the industry. Dynamic Customization is only one of Scene7`s key rich media solutions including Dynamic Imaging, eCatalogs, eVideos, and Dynamic Asset Management.

"We are proud to deliver this innovative visual experience for Commemorative Brands," said Doug Mack, CEO of Scene7. "Giving customers the ability to create and view their ring designs sets Commemorative Brands apart from the competition and uniquely showcases the powerful combination of our rich media platform and our talented services team."

About American Achievement

American Achievement Corporation (AAC) is the leading provider of products that forever mark the special moments of people`s lives. As the parent company of well-known brands such as ArtCarved®. Balfour®, Keepsake®, Taylor Publishing and Who`s Who Among American High School Students®, our legacy is based upon the delivery of exceptional, innovative products, including class rings, yearbooks, graduation products, achievement publications and affinity jewelry through in-school and retail distribution. In business for more than 90 years and employing more than 2,500 people in more than eight facilities, AAC is recognized as one of the nation`s oldest and largest distributors of commemorative jewelry and recognition products. AAC`s products are available through a variety of distribution methods, including direct sales to students in high schools and college bookstores, national jewelry retailers, independent jewelry stores and mass merchandisers. For more information please visit www.cbi-rings.com.

About Scene7

Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7`s integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 250 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy`s, Scripps Networks, Lillian Vernon, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko`s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit www.scene7.com.


business finance, Dynamic imaging, Mass customization, personalization, QVC