Kurt Peters

-- Cutter & Buck, Nutrisystem and SmartBargains Now Among the Over 200 Web Sites that are Netflame-Enabled; New Netflame Features Released --

Mountain View, CA – July 28, 2003 – Fireclick, a provider of comprehensive easy-to-use Web analytics solutions, today announced that it recorded its seventh consecutive quarter of record-breaking revenue and continued growth rate. Fireclick closed the second quarter of 2003 with a 40 percent increase in revenue over Q1 2003, the company’s previous best quarter, and the addition of dozens of new customers including Hotels.com, Cutter & Buck, Roots, Amerimark, Oreck, Nutrisystem and SmartBargains.

“Fireclick sees excellent momentum in the Web analytics market as our sales revenue continues to grow quarter-over-quarter,” stated Ram Srinivasan, President and Chief Executive Officer of Fireclick. “As IT budgets thaw, companies are investing in technologies that impact revenue. Fireclick’s Netflame service is continually being sought after for its ability to compile complex Web analytic data in easy-to-understand reports for marketers to increase ROI on marketing campaigns and merchandisers to improve overall site revenue.”

In general, competition and confusion in the Web analytics market has obscured the growing importance of the technology. Since Web data is getting richer and the Internet has become a testing ground for consumer behavior, analysts predict that firms will spend $2-400 million on Web analytics this year. Fireclick is getting its share of the pie. According to Srinivasan, company revenues have almost tripled since Q2 2002.

In addition to closing dozens of new customers, Fireclick released its newest versions of the Netflame service, which includes added features for content sites and online merchandizing. These features include:
o Multi-dimensional product detail analysis
o Easily configured tracking of unlimited marketing campaigns
o Complete site visitor system profile (cookies, javascript, color pallette, screen resolution)

Fireclick: Analytics Made Easy
Fireclick is focused on providing a hosted application service called Netflame for Web analytics that provides comprehensive business intelligence functionality while being easy-to-use, easy-to-deploy, and easy-to-maintain. Netflame is available in three distinct service levels: Netflame, Netflame Plus and Netflame Enterprise.

Netflame is assisting over 200 Web sites of all sizes and in diverse industries to improve their performance and achieve success online. Current customers include leading retailers such as Lillian Vernon, Bed, Bath & Beyond, Tower Records, RadioShack, Ann Taylor, Patagonia, FAO Schwarz, Blair, American Eagle Outfitters, Venus Swimwear, Vivre, and many more.

For more information, or for a free 15-day trial of one of Netflame’s services, please contact salesinfo@fireclick.com

About Fireclick

Funded by Cisco Systems, Atlas Venture and Menlo Ventures, Fireclick provides a comprehensive yet –easy-to-use Web analytics solution that enables online businesses to improve overall operating results. By providing e-businesses with real-time actionable information about their customers, Fireclick’s flagship offering, the Netflame™ application service helps create a better experience for site visitors. Online businesses are rewarded with more site traffic, increased revenues and greater profits. Visit them at www.fireclick.com.

Fireclick and Netflame are registered trademarks of Fireclick, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Press Contacts:
Steve O’Brien
Fireclick, Inc.

Kirem Weers
SHIFT Communications


Analytics, business, Internet marketing, marketing, Nutrisystems Diet