Kurt Peters , Executive Editor
FORT MYERS, FL – November 18th, 2002 – FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, announced today the hiring of Dan Ballister as vice president of sales.
Mr. Ballister will be spearheading the continued growth of the FindWhat.com network’s advertiser base, including the development of a sales team in New York City to acquire and manage larger advertiser accounts.
“I’ve enjoyed working in the online advertising industry immensely and am confident that this industry is poised for incredible growth. I am excited to be at FindWhat.com because I believe in the company’s potential to be a major player and an influential leader in shaping the industry as it matures,” stated Ballister.
Prior to joining FindWhat.com, Mr. Ballister served as the vice president of sales at Go2Net, Inc. There, he helped build and lead the sales and sales operations team as the Go2Net/Infospace network grew into one of the ten largest Internet properties. He also held several management positions within Cendant, Inc, the company that maintained exclusive responsibility for the online advertising sales for Microsoft’s Sidewalk.com online city guides.
“Dan’s depth and breadth of experience within our industry and his strength of character are incredible assets to FindWhat.com. We expect his efforts will fuel the expansion of our business, and that his insights and ideas will bring an added dimension to our operations,” said Phillip Thune, COO/CFO of FindWhat.com.
Mr. Ballister also served five years in the U.S. Navy in San Diego as a Surface Warfare Officer and holds a B.S. in physical science from the U.S. Naval Academy.
FindWhat.com operates online marketplaces that connect the consumers and businesses that are most likely to purchase specific goods and services with the advertisers that provide those goods and services. Online advertisers determine the per-click fee they will pay for their advertisements, which FindWhat.com and its private-label partners such as Terra Lycos’s Lycos.com and HotBot distribute to millions of Internet users. The FindWhat.com network includes hundreds of distribution partners, such as CNET’s Search.com, Excite, Webcrawler, NBCi, MetaCrawler, Dogpile, and Go2Net. Advertisers bid against each other for particular keywords or phrases through an open, automated, bid-for-position system, where the advertisement of the website with the highest bid appears first, with all other advertisers listed in descending bid order. This cost-effective, pay-for-performance model allows Web advertisers to pay only for those prospects who click through to their sites, and increase their potential for exposure through the millions of advertisements distributed throughout the network per day. More information on FindWhat.com is available on the Company’s website at http://www.FindWhat.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as “plan,” “intend,” “believe,” “project,” or “expect,” or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com’s reports filed with the U.S. Securities and Exchange Commission. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com’s actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.