viaLink Names Bob Noe President

Paul Demery

Larry Marshall
Director of Corporate Communications
The viaLink Company
(972) 934-5500

Executive changes signal operational focus

Dallas, TX - August 13, 2002

The viaLink Company (OTCBB: VLNK), the leading provider of synchronization and scan based trading services to the consumer packaged goods, retail and foodservice industries, today announced that Bob Noe has been named president of the company.

Concurrent with Noe`s promotion, Warren D. Jones, chief executive officer, and Bob Baker, president, announced their resignations from the company. Both will continue to serve on the company`s Board of Directors. Jones had served as interim CEO since September 2001, and has been a member of the viaLink Board of Directors since 1999. Baker is a co-founder of viaLink and has served as an officer and director since the formation of a predecessor company in 1985.

Noe, 50, will assume the duties of Jones and Baker in his new role.

"Bob`s success in creating an evolutionary suite of commerce-enabling supply chain services is reflected in viaLink`s growth over the past two years," said Lewis B. "Bucky" Kilbourne, viaLink`s chairman. "His extensive experience, coupled with his vision, leadership skills and industry knowledge, make Bob the ideal person to lead viaLink in our transition from a start-up company to one firmly focused on profitability."

The company also announced the resignations of Mark Bromberg and David Lloyd, who formerly served as president of Foodservice and Hospitality and senior vice president of operations, respectively. Both will leave the company to pursue other business opportunities, but will be available to serve on a consulting basis over the next year. Transition of their former responsibilities to experienced managers and professionals at viaLink is already underway.

"I can`t say enough about the contributions of these people who provided the expertise, knowledge and leadership necessary to launch the company and move us to the threshold of cash flow breakeven and profitability," said Noe. "Warren Jones served on an interim basis to preside over this critical transition period, Bob Baker had the vision and foresight to create this business and the tenacity to keep it going this far, Mark Bromberg helped us create a foodservice offering, and David Lloyd was instrumental in building much of the present team now in place. I am excited about the viaLink team and what I see ahead for the company as we move forward."

Noe joined viaLink in April 1999 from EDS, where he served as the vice president of Industry Solutions and in other management positions. Prior to that he was with General Motors, where he held various marketing, strategy and business development roles. Mr. Noe received his B.S. and M.A. degrees from Central Michigan University.

The viaLink Company (OTCBB: VLNK) provides advanced e-commerce services to the retail/CPG and foodservice industries. We help progressive suppliers, distributors and retailers improve their supply chain efficiency, increase sales and serve their customers more effectively. For more information about viaLink`s data synchronization, scan based trading, supply chain visibility and UCCnet registry and publication solutions, call (972) 934-5500 or visit viaLink`s website: www.vialink.com.


business finance, Foodservice, Scan-based trading, supply chain management