FOR IMMEDIATE RELEASE
Marketing Communications Manager
MarketLive Express Powers New E-Commerce Website for CompactAppliance.com
Petaluma, CA -- August 14, 2002 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, announced today that it has launched a new e-commerce website for direct marketer CompactAppliance.com (http://www.compactappliances.com). The site runs on MarketLive(tm) Express, the full-featured, cost-effective e-commerce system from Multimedia Live.
CompactAppliance.com was created in 1999 to provide an online destination for people in search of distinctive home appliances that offer maximum functionality in minimal space. The company delivers excellent customer care and unique products at a fair price. Their expanding business forced them to find a new e-commerce developer and application that could grow with them without requiring a large initial capital investment. The company selected Multimedia Live`s MarketLive Express application because of its full suite of e-commerce features, its easy-to-use administration system, its ability to expand to meet growing business needs, and its high return on investment.
MarketLive Express provides CompactAppliance.com with a comprehensive set of e-commerce features and capabilities in an extremely cost-effective deployment. MarketLive Express uses the full version of Multimedia Live`s Java(tm)-based MarketLive(tm) Intelligent Selling System(tm), so clients using MarketLive Express have complete access to a full set of enterprise-class e-commerce features and functionality. MarketLive Express ensures rapid development, decreases development costs, and puts in place a time-tested path-to-purchase and site architecture. A complete hosting and managed services package is also included, and one monthly fee covers everything.
In addition to the standard MarketLive Express features, the CompactAppliance.com site includes live customer service chat, which connects the site visitor directly to a live customer service representative through a user-friendly interface. The Buyer`s Guide section features tips and tools for helping shoppers find the right products. Buyer`s Guide content is easily administered by CompactAppliance.com staff. Monthly articles cover issues like the benefits of convection ovens and cooking safely in microwave ovens. The Cooling Capacity Calculator is an online tool in the Buyer`s Guide section that helps shoppers figure out what size of window air conditioner they need, and then provides a link to a selection of appropriate products.
Throughout the site, products are organized according to their function. However, special categories were created to make it easier to find specialty products: energy saving appliances, products for beer and wine enthusiasts, RV and boating products, As-Seen-On-TV products, and more. This makes shopping easier and supports the CompactAppliance.com brand as a customer-friendly online destination.
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail and dot.com industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based rapid e-commerce development application built from the ground up specifically for catalogers, retailers, direct marketers, and manufacturers. The company has over 125 employees working with clients as diverse as General Motors, eBay, Longs Drugs, and Johnston & Murphy Shoes. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California.