Did You Know

Affiliate Marketing

A former eBay marketing unit returns to its roots as Pepperjam

eBay Enterprise buys affiliate technology vendor AffiliateTraction

Shopko brings an online gift registry to its stores


E-mail Marketing

More shoppers go online to buy Mother’s Day gifts

Top email welcome campaigns convert 25% of the time

What’s the secret to marketing to teens? Like, send emails already


International Marketing

Amazon China names a new president and forges ties with a large retailer

Live videos help overseas brands sell online in China

U.S. e-retailers get more competition from Europe as the duty-free ceiling rises


Merchandising and Design

eBay Enterprise sells its photo and video production studio division

Astound Commerce buys The E-Tailing Group

Browsing Amazon’s new private-label clothing lines


Online Marketplaces

How Amazon capitalizes on hot sellers: It makes its own versions predicts its sales will total $1 billion

Etsy’s sales, sellers and buyers grow in Q1


Search Engine Marketing

A Google test lets retailers publish directly to search results

U.S. mobile advertising grows 66% in 2015

Google’s paid clicks increase 29% in the first quarter


Search Engine Optimization

U.S. Auto Parts’ online sales slide 4% in Q4, but gain 3% for the year

A niche e-retailer finds growth by swimming with sharks, and selling through Amazon

The 5 best digital marketing success stories of 2015


Site Search

Need a Mothers’ Day gift? Ask online via GWYN.

A Yahoo-backed e-commerce search startup, Twiggle, gets a boost

Stein Mart’s online sales soar and spark a site redesign


Social Media

Pinterest hires from the outside to improve its mobile ad business

Facebook bots for brands and businesses could be a tough sell

Strong Q1 advertising shoots Facebook’s results beyond expectations


Video/Rich Media

Online sales buoy West Marine in Q1

Perry Ellis’s online traffic grew 33% for the year

Evine Live takes a $17 million loan one month after management shakeup


Web Advertising

Mobile accounts for half of Criteo’s ad revenue in Q1

Facebook lets retailers sell via its Messenger app

How Google’s AdWords facelift could help retailers



From The IR Blog


Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...


Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...