Marketing
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Affiliate Marketing

Retailers reevaluate their affiliate marketing programs

Groupon, Jet and Drizly offer deals on the Ibotta app

Ello, which bills itself as the ad-free social network, adopts an affiliate marketing model

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E-mail Marketing

Black Friday and Cyber Monday emails flood shoppers’ inboxes

Retailers are promoting deep discounts now to get shoppers primed for Black Friday

Retailers try to get voters from the ballot box to their online stores

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International Marketing

On Singles’ Day, the first 5 minutes equal $1 billion for Alibaba

Stronger growth in France helps grocery chain Carrefour’s Q3 sales

Rue La La makes an appeal to international shoppers

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Merchandising and Design

QVC launches beauty-specific network Beauty iQ

Boxed.com hires a Sam’s Club veteran

Why an online retailer hosts a fashion week in Silicon Valley

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Online Marketplaces

Retailers are racking up big gains on online marketplaces over the holidays

Crate and Barrel launches an online marketplace

Walmart.com gives Amazon stronger holiday competition

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Search Engine Marketing

Google looks to make search and shopping more compatible

Google’s advertising revenue jumps 18.1% in Q3

Google Shopping prices often beat Amazon’s

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Search Engine Optimization

What Google’s latest mobile index changes mean for e-retailers

Better search results lead to more sales for Fanatics

Google gives mobile search results a Fashion Week makeover

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Site Search

How a Halloween e-retailer finds more revenue with smarter search

A new Staples app feature makes back-to-school shopping a snap

IBM’s Chef Watson serves up advanced recommendations for Bear Naked granola fans

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Social Media

Pinterest rolls out a new way retailers can drive sales on its platform

Facebook finds more miscalculated metrics, but many retailers don’t care

A lot more people are talking about Donald Trump than are talking about Cyber Monday

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Video/Rich Media

Brands and users can share live videos in Instagram Stories

Consumers can now watch brands’ Facebook videos on TV

Content and connectivity drive Design Within Reach’s new website design

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Web Advertising

Digital shift: Retailers’ holiday ad spending falls

Digital advertisers’ spending soars over the holiday weekend

Google rolls out two new omnichannel metrics

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From The IR Blog

FPO

Timothy Seward / Internet Diary

2016 Internet Trends: quantifying the mobile uprising

The widely followed annual Internet Trends report from Mary Meeker documents that advertisers remain too ...

FPO

Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...

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