Did You Know

Affiliate Marketing

A former eBay marketing unit returns to its roots as Pepperjam

eBay Enterprise buys affiliate technology vendor AffiliateTraction

Shopko brings an online gift registry to its stores


E-mail Marketing

More shoppers go online to buy Mother’s Day gifts

Top email welcome campaigns convert 25% of the time

What’s the secret to marketing to teens? Like, send emails already


International Marketing

A European online bike seller wheels into the U.S., land of bike shops

Amazon targets India growth with a $3 billion investment

How will Brexit impact U.S. e-retailers?


Merchandising and Design

Astound Commerce buys The E-Tailing Group

eBay Enterprise sells its photo and video production studio division

Browsing Amazon’s new private-label clothing lines


Online Marketplaces

eBay’s StubHub shows growth potential

Low ratings are better than no ratings on Amazon

Merchants gear up for Amazon Prime Day


Search Engine Marketing

Retailers can reap rewards by being specific when listing products on Google

Nearly a third of shoppers plan to buy online for Father’s Day

Online Yellow Pages will feature Groupon’s deals on its website and app


Search Engine Optimization

Mobile SEO matters more than it used to

Boot Barn kicks its annual online sales higher by double digits

U.S. Auto Parts’ online sales slide 4% in Q4, but gain 3% for the year


Site Search

Need a Mothers’ Day gift? Ask online via GWYN.

A Yahoo-backed e-commerce search startup, Twiggle, gets a boost

Stein Mart’s online sales soar and spark a site redesign


Social Media

A Handmade at Amazon seller loses a listing after an Amazon tweet

How Chubbies uses social media to build its brand

Pinterest ramps up its ad targeting options


Video/Rich Media

How ScotteVest hopes to reshape the online (and offline) apparel world

Online retailers get the picture: Video works

Who’s winning the social media popularity contest? Snapchat passes Twitter


Web Advertising

TV ads turn to targeting in bid to fend off Facebook

Know when to use search and display ads

Retailers can use Facebook’s ad network to target non-Facebook users



From The IR Blog


Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...


Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...