Did You Know

Affiliate Marketing

Retailers reevaluate their affiliate marketing programs

Groupon, Jet and Drizly offer deals on the Ibotta app

Ello, which bills itself as the ad-free social network, adopts an affiliate marketing model


E-mail Marketing

Why 76% of retailers are spending more this year on social media marketing

How a little A/B email testing can yield big results

Email can still work—a retailer shares tips on how


International Marketing

Macy’s plans to launch an e-commerce site in China in 2017

Stronger growth in France helps grocery chain Carrefour’s Q3 sales

Rue La La makes an appeal to international shoppers


Merchandising and Design

Why an online retailer hosts a fashion week in Silicon Valley

Stuart Weitzman kicks it up a notch for boot season

Content and connectivity drive Design Within Reach’s new website design


Online Marketplaces

eBay will buy a visual search company

Drizly will launch a buy online, pick up in store option

Alibaba unveils plans for its massive Singles’ Day event


Search Engine Marketing

Google’s latest search ads allow shoppers to text retailers

Google’s latest search ads allow shoppers to text retailers

No debate: E-retailers can use politics to their benefit


Search Engine Optimization

Better search results lead to more sales for Fanatics

Google gives mobile search results a Fashion Week makeover

Pickleball finds its sweet spot online


Site Search

A new Staples app feature makes back-to-school shopping a snap

IBM’s Chef Watson serves up advanced recommendations for Bear Naked granola fans

Need a Mothers’ Day gift? Ask online via GWYN.


Social Media

Facebook ads pay off for retailers in Q3

40% of new Pinterest users are men uses Facebook ads to get app browsers to buy


Video/Rich Media

Consumers can now watch brands’ Facebook videos on TV

Content and connectivity drive Design Within Reach’s new website design

Nailed it: Nail polish maker Deborah Lippmann turns to rich media to drive sales


Web Advertising

Google lets retailers connect the dots between digital ads and offline sales

Why Rosetta Stone keeps shifting more ad dollars to digital

Etsy helps sellers run Google Shopping campaigns



From The IR Blog


Timothy Seward / Internet Diary

2016 Internet Trends: quantifying the mobile uprising

The widely followed annual Internet Trends report from Mary Meeker documents that advertisers remain too ...


Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...