Marketing
Did You Know

Affiliate Marketing

A former eBay marketing unit returns to its roots as Pepperjam

eBay Enterprise buys affiliate technology vendor AffiliateTraction

Shopko brings an online gift registry to its stores

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E-mail Marketing

More shoppers go online to buy Mother’s Day gifts

Top email welcome campaigns convert 25% of the time

What’s the secret to marketing to teens? Like, send emails already

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International Marketing

eBay has more brand power than Amazon

How a little-known Chinese e-retailer sells $550 million overseas

India’s Flipkart prepares for e-commerce battle with Amazon

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Merchandising and Design

Astound Commerce buys The E-Tailing Group

eBay Enterprise sells its photo and video production studio division

Browsing Amazon’s new private-label clothing lines

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Online Marketplaces

Repeat shoppers drive record sales on Prime Day

Was Prime Day a bust for Amazon’s marketplace sellers?

J.C. Penney and Kohl’s put their own spin on the Amazon Prime Day hoopla

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Search Engine Marketing

Google’s new ads try harder to figure out what shoppers want

56% of online retail searches take place on mobile devices

Google PLAs are poised to produce over half of retailers’ paid search clicks by year-end

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Search Engine Optimization

Google PLAs are poised to produce over half of retailers’ paid search clicks by year-end

Mobile SEO matters more than it used to

Boot Barn kicks its annual online sales higher by double digits

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Site Search

Need a Mothers’ Day gift? Ask online via GWYN.

A Yahoo-backed e-commerce search startup, Twiggle, gets a boost

Stein Mart’s online sales soar and spark a site redesign

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Social Media

Twitter adds only 3 million new users in Q2

Photo-based marketing platform Olapic will join a digital font firm

Shoppers are more upbeat about Amazon Prime Day than they were a year ago

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Video/Rich Media

How ScotteVest hopes to reshape the online (and offline) apparel world

Online retailers get the picture: Video works

Who’s winning the social media popularity contest? Snapchat passes Twitter

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Web Advertising

Will buying Yahoo make Verizon an appealing advertising platform for retailers?

Retailers nearly double their Google PLA revenue in Q2

Amazon is using Prime Day discounts to entice Prime members to try newer Amazon services

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From The IR Blog

FPO

Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

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