Did You Know

Affiliate Marketing

Groupon, Jet and Drizly offer deals on the Ibotta app

Ello, which bills itself as the ad-free social network, adopts an affiliate marketing model

A former eBay marketing unit returns to its roots as Pepperjam


E-mail Marketing

Email can still work—a retailer shares tips on how

Why Gmail’s responsive email update matters to e-retailers

How a little A/B email testing can yield big results


International Marketing

A startup handles returns for Chinese retailers selling online in the US

Office Depot agrees to sell its European business

Global 1000 spotlight: The promise of cross-border e-commerce


Merchandising and Design

Stuart Weitzman kicks it up a notch for boot season

FlyPolar gets a big sales boost with artificial intelligence-based user testing

Touch of Modern gets in touch with Samsung shoppers


Online Marketplaces

How CEO Devin Wenig is walking eBay through Amazon’s e-commerce landscape

Amazon sellers have to work harder to grow

Amazon’s suspensions don’t sit well with smaller marketplace sellers


Search Engine Marketing

How web-only florist Teleflora uses location-based search ads to drive online sales

Amazon: Where more than half of online shoppers go to search

Google’s latest search engine algorithm is good news for retailers


Search Engine Optimization

Google gives mobile search results a Fashion Week makeover

Pickleball finds its sweet spot online

Google will penalize mobile commerce retailers that use full-screen ads


Site Search

A new Staples app feature makes back-to-school shopping a snap

IBM’s Chef Watson serves up advanced recommendations for Bear Naked granola fans

Need a Mothers’ Day gift? Ask online via GWYN.


Social Media

Benefit benefits from Facebook Live videos

Facebook says its video ad metrics were inflated

Facebook looks to address its ‘walled garden’ problem


Video/Rich Media

Nailed it: Nail polish maker Deborah Lippmann turns to rich media to drive sales

Buzzfeed helps boost James Allen’s traffic

Pinterest pushes into video ads


Web Advertising

Google lets retailers connect the dots between digital ads and offline sales

A spike in web traffic bumps Duluth Trading’s sales higher

Williams-Sonoma’s e-commerce growth drives a digital marketing shift



From The IR Blog


Timothy Seward / Internet Diary

2016 Internet Trends: quantifying the mobile uprising

The widely followed annual Internet Trends report from Mary Meeker documents that advertisers remain too ...


Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...