Marketing
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Affiliate Marketing

Ello, which bills itself as the ad-free social network, adopts an affiliate marketing model

A former eBay marketing unit returns to its roots as Pepperjam

eBay Enterprise buys affiliate technology vendor AffiliateTraction

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E-mail Marketing

Personalized subject lines boost retailers’ email open rates 23.5%

Neiman Marcus gets personal with online shoppers

More shoppers go online to buy Mother’s Day gifts

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International Marketing

Mobile 500 Spotlight: Who’s driving global growth in mobile commerce?

Global high-end brands increasingly sell online in China

Online sales grow while retail store sales slide for Guess

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Merchandising and Design

Touch of Modern gets in touch with Samsung shoppers

Stein Mart’s mobile responsive site goes live

Astound Commerce buys The E-Tailing Group

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Online Marketplaces

Amazon’s suspensions don’t sit well with smaller marketplace sellers

Odd couple? How Jet.com and Wal-Mart line up

Why Amazon is suddenly swimming in profit

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Search Engine Marketing

Google’s paid clicks jump 37% in Q2

China’s online ad restrictions hit search engine giant Baidu

56% of online retail searches take place on mobile devices

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Search Engine Optimization

Google will penalize mobile commerce retailers that use full-screen ads

Overstock’s sales grow nearly 10% in Q2

Harry Potter ‘spells’ success for Barnes and Noble search traffic

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Site Search

A new Staples app feature makes back-to-school shopping a snap

IBM’s Chef Watson serves up advanced recommendations for Bear Naked granola fans

Need a Mothers’ Day gift? Ask online via GWYN.

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Social Media

Pinterest pushes into video ads

Facebook blocks desktop ad blockers

Facebook looks to monetize WhatsApp

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Video/Rich Media

Pinterest pushes into video ads

Buzzfeed helps boost James Allen’s traffic

How ScotteVest hopes to reshape the online (and offline) apparel world

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Web Advertising

Williams-Sonoma’s e-commerce growth drives a digital marketing shift

Ulta’s focus on digital advertising drives sales gains

Kirkland’s shifts advertising dollars to digital from print

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From The IR Blog

FPO

Timothy Seward / Internet Diary

2016 Internet Trends: quantifying the mobile uprising

The widely followed annual Internet Trends report from Mary Meeker documents that advertisers remain too ...

FPO

Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...

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