Did You Know

Affiliate Marketing

Ello, which bills itself as the ad-free social network, adopts an affiliate marketing model

A former eBay marketing unit returns to its roots as Pepperjam

eBay Enterprise buys affiliate technology vendor AffiliateTraction


E-mail Marketing

Personalized subject lines boost retailers’ email open rates 23.5%

Neiman Marcus gets personal with online shoppers

More shoppers go online to buy Mother’s Day gifts


International Marketing

Mobile 500 Spotlight: Who’s driving global growth in mobile commerce?

Global high-end brands increasingly sell online in China

Online sales grow while retail store sales slide for Guess


Merchandising and Design

Touch of Modern gets in touch with Samsung shoppers

Stein Mart’s mobile responsive site goes live

Astound Commerce buys The E-Tailing Group


Online Marketplaces

Amazon’s suspensions don’t sit well with smaller marketplace sellers

Odd couple? How and Wal-Mart line up

Why Amazon is suddenly swimming in profit


Search Engine Marketing

Google’s paid clicks jump 37% in Q2

China’s online ad restrictions hit search engine giant Baidu

56% of online retail searches take place on mobile devices


Search Engine Optimization

Google will penalize mobile commerce retailers that use full-screen ads

Overstock’s sales grow nearly 10% in Q2

Harry Potter ‘spells’ success for Barnes and Noble search traffic


Site Search

A new Staples app feature makes back-to-school shopping a snap

IBM’s Chef Watson serves up advanced recommendations for Bear Naked granola fans

Need a Mothers’ Day gift? Ask online via GWYN.


Social Media

Pinterest pushes into video ads

Facebook blocks desktop ad blockers

Facebook looks to monetize WhatsApp


Video/Rich Media

Pinterest pushes into video ads

Buzzfeed helps boost James Allen’s traffic

How ScotteVest hopes to reshape the online (and offline) apparel world


Web Advertising

Williams-Sonoma’s e-commerce growth drives a digital marketing shift

Ulta’s focus on digital advertising drives sales gains

Kirkland’s shifts advertising dollars to digital from print



From The IR Blog


Timothy Seward / Internet Diary

2016 Internet Trends: quantifying the mobile uprising

The widely followed annual Internet Trends report from Mary Meeker documents that advertisers remain too ...


Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...