Marketing
Did You Know

Affiliate Marketing

A former eBay marketing unit returns to its roots as Pepperjam

eBay Enterprise buys affiliate technology vendor AffiliateTraction

Shopko brings an online gift registry to its stores

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E-mail Marketing

More shoppers go online to buy Mother’s Day gifts

Top email welcome campaigns convert 25% of the time

What’s the secret to marketing to teens? Like, send emails already

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International Marketing

Amazon China names a new president and forges ties with a large retailer

Live videos help overseas brands sell online in China

U.S. e-retailers get more competition from Europe as the duty-free ceiling rises

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Merchandising and Design

eBay Enterprise sells its photo and video production studio division

Astound Commerce buys The E-Tailing Group

Browsing Amazon’s new private-label clothing lines

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Online Marketplaces

How Amazon capitalizes on hot sellers: It makes its own versions

Jet.com predicts its sales will total $1 billion

Etsy’s sales, sellers and buyers grow in Q1

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Search Engine Marketing

A Google test lets retailers publish directly to search results

U.S. mobile advertising grows 66% in 2015

Google’s paid clicks increase 29% in the first quarter

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Search Engine Optimization

U.S. Auto Parts’ online sales slide 4% in Q4, but gain 3% for the year

A niche e-retailer finds growth by swimming with sharks, and selling through Amazon

The 5 best digital marketing success stories of 2015

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Site Search

Need a Mothers’ Day gift? Ask online via GWYN.

A Yahoo-backed e-commerce search startup, Twiggle, gets a boost

Stein Mart’s online sales soar and spark a site redesign

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Social Media

Pinterest hires from the outside to improve its mobile ad business

Facebook bots for brands and businesses could be a tough sell

Strong Q1 advertising shoots Facebook’s results beyond expectations

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Video/Rich Media

Online sales buoy West Marine in Q1

Perry Ellis’s online traffic grew 33% for the year

Evine Live takes a $17 million loan one month after management shakeup

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Web Advertising

Mobile accounts for half of Criteo’s ad revenue in Q1

Facebook lets retailers sell via its Messenger app

How Google’s AdWords facelift could help retailers

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From The IR Blog

FPO

Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

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