Marketing
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Affiliate Marketing

Shopko brings an online gift registry to its stores

How Wine.com uses affiliates to boost the bottom line

YouTube experts drive $1 million in sales for a video game accessories e-retailer

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E-mail Marketing

E-retailers dig out from another big winter storm

Groupon Goods sales soar 40.4% in Q4

Season’s teachings: Offers extended beyond Cyber Monday help grow sales nearly 30% for Envelopes.com

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International Marketing

Bertelsmann’s e-commerce solution subsidiary thrives in China

L’Oreal sees China as key to continuing its e-commerce growth

Sales grow 15% at apparel e-retailer Yoox

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Merchandising and Design

American Apparel hires its first chief digital officer

An e-commerce site for interior designs attracts $4.4 million in funding

Tumblr pairs its star contributors with advertisers

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Online Marketplaces

PayPal’s margins might surprise some investors

Head2toe Gallery.com has big plans for Indian e-commerce

CafePress is selling CanvasOnDemand.com and other art e-retail sites

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Search Engine Marketing

Got an Android app? Not indexed? Uh oh.

Introducing ‘Mobile Search Sundays’ and ‘Desktop Search Mondays’

Google’s paid clicks increase 14% in Q4

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Search Engine Optimization

E-retailers’ paid search spending soars

Google ups the ante on mobile optimization

Power transmission products supplier Rainbow Precision Products goes online

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Site Search

Increasing conversion rates with a visual search tool

U.K. e-retailers pay a price for failing to make information easy to find

A tractor parts distributor digs into site search to boost online sales

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Social Media

A viral photo of a dress could mean big online business for a UK retailer

SeatGeek, Ticketmaster leverage Twitter to boost ticket sales

If nobody sees an ad, does it count? Not to Facebook

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Video/Rich Media

Yahoo CEO Mayer unveils mobile app development tools

Facebook’s new Super Bowl ad play

Overstock plans to launch video streaming

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Web Advertising

Google unveils plan to offer wireless services in the U.S.

PetMed Express’s web sales fall

Social media and e-mail get top marks in digital marketing

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From IR Blogs

FPO

Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

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