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Affiliate Marketing

Shopko brings an online gift registry to its stores

How uses affiliates to boost the bottom line

YouTube experts drive $1 million in sales for a video game accessories e-retailer


E-mail Marketing

Online retailers get in on the fun on April Fools’ Day

Groupon Goods sales soar 40.4% in Q4

Season’s teachings: Offers extended beyond Cyber Monday help grow sales nearly 30% for


International Marketing

A globe-trotting e-retailer enjoys its biggest growth at home

Netflix grows strongly in Q1

BMW drives more products to Chinese online shoppers


Merchandising and Design

Color plays a key role in web design and closing the sale

Hatching a new website? Online retailers must think mobile first, a Newegg exec says polishes off a new B2B e-commerce site


Online Marketplaces

Chinese web merchants pay for phony orders to raise their ranking on marketplaces

75% of store shoppers use their mobile devices in-store

For some B2B sellers, the question is: or


Search Engine Marketing

New Microsoft deal gives Yahoo more flexibility on advertising

Facebook buys and shutters shopping-focused search engine TheFind

China’s ‘Search Dog’ is said to be planning an IPO valued at $3 billion


Search Engine Optimization


Google Update: mobile friendly to rank higher

E-retailers’ paid search spending soars


Site Search

Urban Decay Cosmetics gets a Pinterest mobile makeover

Game on: Otto Group hopes a little rivalry will help solve its product categorization woes

Increasing conversion rates with a visual search tool


Social Media

Social media ad spending soars

Social media management vendor Sprinklr raises $46 million

How Alex and Ani turned its biggest social media weakness into a strength


Video/Rich Media

A head-swerving name calls welcome attention to an e-retail startup

Netflix grows strongly in Q1

Nielsen will measure Netflix viewing by the middle of the year


Web Advertising

China’s gets a new boost from web giant Tencent

Advertising vendor Nanigans raises $24 million

Online B2B branding is ripe for improvement, a Forrester report finds



From IR Blogs


Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...


Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...