Marketing
Did You Know

Affiliate Marketing

Groupon, Jet and Drizly offer deals on the Ibotta app

Ello, which bills itself as the ad-free social network, adopts an affiliate marketing model

A former eBay marketing unit returns to its roots as Pepperjam

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E-mail Marketing

Email can still work—a retailer shares tips on how

Why Gmail’s responsive email update matters to e-retailers

How a little A/B email testing can yield big results

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International Marketing

A startup handles returns for Chinese retailers selling online in the US

Office Depot agrees to sell its European business

Global 1000 spotlight: The promise of cross-border e-commerce

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Merchandising and Design

Stuart Weitzman kicks it up a notch for boot season

FlyPolar gets a big sales boost with artificial intelligence-based user testing

Touch of Modern gets in touch with Samsung shoppers

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Online Marketplaces

How CEO Devin Wenig is walking eBay through Amazon’s e-commerce landscape

Amazon sellers have to work harder to grow

Amazon’s suspensions don’t sit well with smaller marketplace sellers

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Search Engine Marketing

How web-only florist Teleflora uses location-based search ads to drive online sales

Amazon: Where more than half of online shoppers go to search

Google’s latest search engine algorithm is good news for retailers

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Search Engine Optimization

Google gives mobile search results a Fashion Week makeover

Pickleball finds its sweet spot online

Google will penalize mobile commerce retailers that use full-screen ads

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Site Search

A new Staples app feature makes back-to-school shopping a snap

IBM’s Chef Watson serves up advanced recommendations for Bear Naked granola fans

Need a Mothers’ Day gift? Ask online via GWYN.

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Social Media

Benefit benefits from Facebook Live videos

Facebook says its video ad metrics were inflated

Facebook looks to address its ‘walled garden’ problem

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Video/Rich Media

Nailed it: Nail polish maker Deborah Lippmann turns to rich media to drive sales

Buzzfeed helps boost James Allen’s traffic

Pinterest pushes into video ads

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Web Advertising

Google lets retailers connect the dots between digital ads and offline sales

A spike in web traffic bumps Duluth Trading’s sales higher

Williams-Sonoma’s e-commerce growth drives a digital marketing shift

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From The IR Blog

FPO

Timothy Seward / Internet Diary

2016 Internet Trends: quantifying the mobile uprising

The widely followed annual Internet Trends report from Mary Meeker documents that advertisers remain too ...

FPO

Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...

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