Marketing
Did You Know

Affiliate Marketing

eBay Enterprise buys affiliate technology vendor AffiliateTraction

Shopko brings an online gift registry to its stores

How Wine.com uses affiliates to boost the bottom line

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E-mail Marketing

Some retailers prioritize mobile shoppers when designing holiday emails

Segmented messages are key to holiday email marketing success

Second 500 retailers step up efforts to save online sales

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International Marketing

Alibaba’s global marketplace attracts 5,400 foreign brands

E-commerce in Asia grows 32%

Estee Lauder eyes $1 billion in annual online sales

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Merchandising and Design

Design is key to engage distracted, skeptical online consumers

Many retailers hold firm on free shipping minimums

E-retailers jockey for their share of $30 billion in online holiday purchases still up for grabs

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Online Marketplaces

Overstock.com’s sales grow 2.1% in Q4, 10.7% for the year

Marketplace sellers piggyback on Amazon Prime’s popularity

ChannelAdvisor’s revenue jumps 24% in Q4

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Search Engine Marketing

Google’s paid clicks jump 31% in the fourth quarter

Is Google doubling down on Product Listing Ads?

Sales grow in Q3 for Marin Software

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Search Engine Optimization

Sometimes the No. 2 spot on Google can beat the top spot

With digital ads, apparel retailers find it pays to spend on themselves

Seeking an SEO expert? Asking around doesn’t work so well

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Site Search

How PacSun gets shoppers to spend more time on its site

Troubling trend for e-retailers: Amazon captures more product searches

Celebros gets cozy with major e-commerce platform vendors

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Social Media

What Twitter’s new timeline means for retailers

Twitter fails to grow its user base in the fourth quarter

Twitter rolls out a premium advertising offering

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Video/Rich Media

Inside Macy’s efforts to better measure online branding ads

Amazon uses cute animal videos to woo shoppers

Neiman Marcus takes a new, more buyable view of its lookbooks

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Web Advertising

How brands extend the social reach of their Super Bowl ads

Digital marketing vendor Criteo’s revenue rises 60% in 2015

Many marketers don’t understand programmatic ad buying

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From The IR Blog

FPO

Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

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