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Affiliate Marketing

Shopko brings an online gift registry to its stores

How uses affiliates to boost the bottom line

YouTube experts drive $1 million in sales for a video game accessories e-retailer


E-mail Marketing

E-retailers dig out from another big winter storm

Groupon Goods sales soar 40.4% in Q4

Season’s teachings: Offers extended beyond Cyber Monday help grow sales nearly 30% for


International Marketing

Bertelsmann’s e-commerce solution subsidiary thrives in China

L’Oreal sees China as key to continuing its e-commerce growth

Sales grow 15% at apparel e-retailer Yoox


Merchandising and Design

American Apparel hires its first chief digital officer

An e-commerce site for interior designs attracts $4.4 million in funding

Tumblr pairs its star contributors with advertisers


Online Marketplaces

PayPal’s margins might surprise some investors

Head2toe has big plans for Indian e-commerce

CafePress is selling and other art e-retail sites


Search Engine Marketing

Got an Android app? Not indexed? Uh oh.

Introducing ‘Mobile Search Sundays’ and ‘Desktop Search Mondays’

Google’s paid clicks increase 14% in Q4


Search Engine Optimization

E-retailers’ paid search spending soars

Google ups the ante on mobile optimization

Power transmission products supplier Rainbow Precision Products goes online


Site Search

Increasing conversion rates with a visual search tool

U.K. e-retailers pay a price for failing to make information easy to find

A tractor parts distributor digs into site search to boost online sales


Social Media

A viral photo of a dress could mean big online business for a UK retailer

SeatGeek, Ticketmaster leverage Twitter to boost ticket sales

If nobody sees an ad, does it count? Not to Facebook


Video/Rich Media

Yahoo CEO Mayer unveils mobile app development tools

Facebook’s new Super Bowl ad play

Overstock plans to launch video streaming


Web Advertising

Google unveils plan to offer wireless services in the U.S.

PetMed Express’s web sales fall

Social media and e-mail get top marks in digital marketing



From IR Blogs


Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...


Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...