Marketing
Did You Know

Affiliate Marketing

Affiliate marketing network consolidation: Affiliate Window acquires ShareASale

How JM Bullion mines a rich metals market online

Why Follett favors a different approach to apps

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E-mail Marketing

Retailers sent a lot more post-Christmas emails than they usually do

Amazon goes on an email blitz this holiday season

Consumers open more than half of retailers’ emails on smartphones in Q3

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International Marketing

E-retailers most often translate their sites into French and German

A major Chinese seller on Amazon raises $47 million

Amazon and Alibaba’s Lazada prepare to face off in Southeast Asia

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Merchandising and Design

The Under Armour logo will be on every MLB jersey

QVC launches beauty-specific network Beauty iQ

Boxed.com hires a Sam’s Club veteran

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Online Marketplaces

Wal-Mart buys Shoebuy for $70 million to bolster Jet.com

eBay aims to get a better handle on fake handbags and other fashion items

Shopify adds another Amazon connection

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Search Engine Marketing

Amazon’s test of Product Listing Ads is bad news for other retailers

Paid search sales soar 45% from Thanksgiving to Christmas Day

Google looks to make search and shopping more compatible

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Search Engine Optimization

What Google’s latest mobile index changes mean for e-retailers

Better search results lead to more sales for Fanatics

Google gives mobile search results a Fashion Week makeover

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Site Search

Helping website newcomers find their way around can boost sales

How a Halloween e-retailer finds more revenue with smarter search

A new Staples app feature makes back-to-school shopping a snap

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Social Media

Instagram Stories’ 150 million daily users will soon see full-screen ads

Facebook's revenue model is about to change as it tests ads in the middle of videos

Facebook targets Google’s key strength: shopper intent

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Video/Rich Media

Ashley Furniture will launch an in-store virtual reality experience

Twitter refunds money to clients affected by overstated video ad views

Brands and users can share live videos in Instagram Stories

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Web Advertising

Retailers’ digital ad spending grows 22.5% this year

J.C. Penney bucks a retailer advertising trend this holiday season

Digital shift: Retailers’ holiday ad spending falls

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From The IR Blog

FPO

Timothy Seward / Internet Diary

2016 Internet Trends: quantifying the mobile uprising

The widely followed annual Internet Trends report from Mary Meeker documents that advertisers remain too ...

FPO

Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...

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