2016 Edition | Released June 2016

Latin America 500

Meet the Masters of Cross-Border Commerce in Latin America and Beyond

LatAm offers plenty of room for growth and brand-building for foreign web merchants.

  • 45,500 facts in database format on the 500 largest web merchants in Latin America
  • 43-page downloadable report
  • Corporate contact information on 1,039 e-commerce executives in the database
2016 Latam 500 Devices
Available in the following formats:
  • Executive Report
  • Online Database
Your Passport to the Competitive Intelligence Needed to Grow Your E-Commerce Business

Ranking the 500 largest e-retailers in Latin America and beyond.

The 2016 Latin America 500 web merchants grew web sales 15.4% in 2015 to $22.22 billion from $19.25 billion in 2014. This compares with 22.1% growth in 2014. The bad news is the growth rate is narrowing because Brazilian retailers, whose sales account for 58.2% of total web sales in the Latin America 500, face macroeconomic challenges. The good news is Brazilian retailers are still finding ways to grow, and the region as a whole benefits from small markets like Mexico and Argentina, where more consumers are shopping online. In fact, Mexico's potential led e-retail behemoth Amazon.com Inc. to launch full retail and marketplace operations in Mexico. Now in its 6th edition, this trusted guide reveals which retailers are growing in Latin America, and how they're doing it. The all-new, completely updated 2016 Latin America 500 is your passport to the competitive intelligence you need to grow your e-commerce business.

2016 Latam 500 Cover, ToC Download
View the 2016 Edition Table of Contents

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What you get

  • 2015 rankings by web sales (database)
  • Updated metrics, including multi-year financial history, average ticket, conversion rate, web traffic & more (database)
  • 91 metrics (database)
  • Listing of vendors per ranked web merchant across 6 solutions categories (database)
  • Corporate contact information on 1,039 e-commerce executives in Latin America (database)
  • 44 companies new to our Latin America 500 rankings (database)
  • Key data charts analyzing Latin America's push for more universal e-commerce across borders (PDF)

People are more willing to face a digital experience during moments of economic turmoil, as they need to make the best purchase.

-– Leonardo Dib, CFO, Grupo Netshoes


Comprehensive data on the e-retailers championing e-retailing excellence in Latin America.

Details on each of the 500 ranked web merchants include their last 3 years of web sales, annual growth rates, web traffic and conversion rates, average ticket, number of SKUs, vendors used in key solutions areas and much more. And the Latin America 500 includes corporate contact information on the 1,039 executives who run these online businesses, collectively the top e-retail professionals in Latin America.

Databas metrics we track
Meet the 44 newcomers
You'll learn the tech, marketing, and sales info for these top retailers

Database Metrics

Below are the 91 data elements, found in the database version, grouped under major headings that subscribers will find for each 2016 Latin America 500 company.

Because each listing includes separate elements under major headings, subscribers can quickly and easily find the key individual data elements they are looking for. For example, under the Operations heading subscribers can find a Latin America 500 retailer’s tally of 2015 unique monthly visitors, conversion rates and similar metrics. All data elements are organized under the major headings of Financial, Operations, Vendors, Marketing, Features and Functions, Customer Service, Performance, Social Media, Web Site Summary and Corporate Information.

  • Financial
  • 2015 Web Sales (USD/reais)
  • 2014 Web Sales (USD/reais)
  • 2013 Web Sales (USD/reais)
  • 2015 Growth
  • Operations
  • 2015 Monthly Visits
  • 2015 Monthly Unique Visitors
  • Average Ticket
  • Conversion Rate
  • Total SKUs on Web
  • Vendors
  • Content Delivery
  • E-Commerce Platform
  • Search Engine Marketing
  • Shipping Carrier
  • Web Analytics
  • Web Hosting
  • Performance
  • Response Time (seconds)
  • Site Availability
  • Consistency
  • Corporate Information
  • Address
  • City
  • Country
  • Postal Code
  • Phone Number
  • Executives
  • Web Site Summary
  • URL
  • Year Launched
  • Parent Company
  • Merchant Type
  • Merchandise Category
  • Features and Functions
  • Affiliate Program
  • Alternate Views
  • Color Change
  • Customer Generated Content
  • Customer Ratings/Reviews
  • Flash/Hourly Sales
  • Frequently Asked Questions
  • Gift Center
  • Guided Navigation
  • Interactive Catalog
  • Loyalty Program
  • Mouse Over
  • Outlet Center
  • Pre-Orders
  • Product Comparisons
  • Product Customization
  • Product Recommendations
  • Product Sharing Tools
  • Quick View
  • Real-Time Inventory Check
  • Registry
  • Ship from Store
  • Store Locator
  • Top Sellers
  • Trending Products
  • Video
  • What's New
  • Wish List
  • Zoom
  • Customer Service
  • Account status / History
  • Buy Online / Pick up in store
  • Currency converter
  • E-gift certificate
  • Estimated delivery date
  • Express checkout
  • Free return shipping
  • Free shipping
  • Gift Message
  • Gift Wrap
  • International shipping
  • Live chat
  • Multiple languages
  • Next Day Delivery
  • Order Confirmation
  • Order Status
  • Same Day Delivery
  • Shipping cost calculator
  • Shipment tracking
  • Social Media
  • Blog
  • E-Mail a Friend
  • Facebook
  • Number of Likes
  • Twitter
  • Number of Twitter Followers
  • YouTube
  • Number of Videos
  • Google +
  • No. of Google+ Followers
  • Pinterest
  • No. of Pinterest Followers


Meet the 44 e-retailers that are making their debut to our Latin America 500 rankings. Many hail from Brazil, the largest national e-commerce market in all of Latin America.

Avenida Compras S.A.
Compra Mais Segura
Hope Lingerie
Bee Fitness
Colchao Costa Rica
Honey Be

Matriz Skate Shop
Lunender Store
Fibra Cirurgica
Grupo A
BabyInfanti Store
Banggood Ltd.
The LEGO Group

Bonprix Brazil Ltda.
GuatemalaDigital SA
Samsung Electronics Co. Ltd.
Inditex Group
Natural Directo
Oriflame Cosmetics Global SA
Oxford Univeristy Press
Nike Inc.
Calvin Klein Inc.
Costco Mexico
Boombotix Inc.
The North Face Brazil