E-Commerce in Latin America Beckons E-Retailers the World Over to Dance to a Latin Beat
LatAm offers plenty of room for growth and brand-building for foreign web merchants.
E-commerce growth in Latin America is second only to the pace of growth in China—the 2014 Latin America 500 web merchants collectively grew their online retail sales 22.8% in 2013 to $17.94 billion from $14.61 billion. Big web merchants are investing in e-commerce now because they see the next two to three years as a big chance to build market share, especially among the growing number of younger consumers—the median age of online shoppers in metropolitan Mexico is 30—who demonstrate high levels of social engagement with brands via their smartphones and access to the mobile web. Count on the Internet Retailer Latin America 500 to deliver the competitive information you need to exploit the growth opportunities of this burgeoning e-commerce region.
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