Internet Retailer's 2013 Latin America 400: Your Passport to Competitive E-Commerce Intelligence South of the Border

China may have the largest online population in the world, but for U.S.-based e-retailers looking to expand their businesses in countries that have higher rates of Internet—and especially mobile device—adoption among consumers, Latin America offers white-hot e-retailing opportunities. According to findings from the Internet Retailer 2013 Latin America 400, which ranks and profiles the 400 leading e-retailers in the region by 2012 web sales and other key metrics, U.S. e-retailers in the top 400 reported 20% growth in total web sales last year, to the tune of $2.3 billion. That growth rate is on par with the growth of the Brazilian slice of the Latin America 400 pie: total web sales for South America's largest country increased 19.9% to total $9.6 billion in 2012.

Online retailing competitors looking to gain the competitive edge from these and other market facts on the leading web merchants in the Americas outside of the U.S. will find a world of exclusive proprietary information in the Second Edition of the 2013 Latin America 400—data not available from any other source. At 288 pages and expanded 33% in research content to cover 100 more e-retailers, the updated rankings include financial, operating and marketing metrics as well as company names, addresses and phone numbers of corporate headquarters, and names of more than 700 e-commerce executives in charge of these maturing and up-and-coming web merchants. Each of the 400 ranked and profiled e-retailers in the 2013 Latin America 400 guide have 120 data elements, including metrics such as these:

  • 2012 Internet sales (basis of ranking)
  • Web sales from 2011 and 2010
  • Social networking affiliations
  • List of web site features and functions
  • Customer service features
  • Monthly web traffic and unique visitors
  • Conversion rate
  • Top web management
  • Payment types accepted, including cards and alternative methods
  • Web site speed rating
  • Performance consistency online
  • Average sales ticket on web
  • Name of corporate parent
  • Number of SKUs on the site
  • Merchandising category
  • All URLs utilized

How E-Commerce Fares in the Americas, Excluding the U.S.

Latin America boasted the fastest-growing online population of any global region in the past year, according to comScore. With Internet use and e-commerce expanding overall—particularly in the countries of Brazil, Mexico, Chile and Argentina—e-commerce spending on technology and services and overall industry growth are poised to skyrocket. In fact, as the 2013 Latin America 400 notes, the biggest web merchant in Brazil, B2W (ranked No. 1), will spend nearly $500 million over the next three years on new e-commerce technology, logistics and fulfillment.

Here are more intriguing market facts to consider:

  • Brazil's online retailing sales are expected to more than double in the next five years, according to Forrester Research, reaching $25 billion by 2017.
  • Brazil is Facebook’s second largest market after the U.S. Five of the top 10 most engaged markets with social content worldwide are located in Latin America, according to comScore.
  • Mobile devices account for an increasing share of digital traffic in Latin America, with Mexico taking the lead: 13.9% of web page views occur on a smartphone or tablet in that country, comScore reports.
  • Mexican e-retailers cite high performance by fulfillment partners, a sharp contrast to Brazil, where logistics maneuvers often prove challenging, notes Forrester.
  • The number of Latin American-based visitors to leapt 163% in 2012 to nearly 12 million, says comScore.


Digital Edition
Internet Retailer offers research publications in an interactive digital format. The digital version of the 2013 Latin America 400 is not simply an e-book or PDF; there are several value-added custom features available with this digital edition. When you purchase your guide electronically, you can zoom in and flip through pages with ease. An easily navigable interface allows much faster access to data. For example, the list in the table of contents instantly links users to the pages containing each company’s profile, and every URL listed in each e-retailer profile is hyperlinked to that retailer’s web site, making it easy to move from the profile and data reported on a particular site to that site itself. A keyword search function allows digital subscribers to find all references to a certain word or phrase, enabling users, for example, to search all web sites that use a certain e-commerce solution provider.

Order your copy of the Internet Retailer 2013 Latin America 400 today, in the format of your choice:

Buy the print version for $75
Buy the digital version for $85
Buy the bundle (print + digital) for $125

This guide is also available in database format as a subscription to the online portal. A one-year, one-user license costs $225, though various licensing options are available.

Digital Edition Use: Single User Licences Only, Limited Number of Devices Per Order, No Exceptions. Please note: this is a digital product, no PDF downloads are available. Please note: this is a digital product, no PDF downloads are available or printing of pages like a PDF. You can download to your computer or laptop to use as an offline tool, but may not print and replicate pages.

Latin America 400 Facts

2012 growth in web sales for the Latin America 400


How fast No.1 Latin America 400 web merchant B2W grew in 2012


How much grew its Latin American web sales in 2012


How much of all Latin America 400 web sales are from U.S. retailers

Key Features

  • Sales Figures2012 web sales of the 400 largest e-retailers

  • Detailed Map11 of the largest countries broken down by e-commerce metrics

  • Thorough AnalysisKey financial, operations, payments & performance metrics

  • Industry ContactsNames of more than 700 e-commerce executives

See all features