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Rising above the standard

The flowers, gifts and jewelry retailers in this year's Hot 100 are using unique tactics to engage consumers and make them more likely to buy online.



Why They're Hot: Blue Nile, the largest jewelry e-retailer in North America, has operated international sites for the U.K. and Canada since 2007. But it has expanded recently beyond the English-speaking world, and taken step to facilitate shopping by consumers all over the world. Today consumers in 45 countries can buy from Blue Nile, pay in 25 currencies and view the site in seven languages, the most recent addition being Arabic. Customer service reps collectively speak 12 languages and are available 24/7 from centers in Seattle, Dublin and Shanghai, says CEO Harvey Kanter, adding that 85% of consumers contact the team before buying. The push is showing in sales. International consumers account for 17% of sales now, with about half of that originating in Asia-Pacific, Kanter says. International sales grew 17% from 2012 to 2013, and are up 13% through September 2014.
Key Statistics:
  • Date Launched:1999
  • Unique Visitors:447,863
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: