2016 Edition | Released May 2016

Europe 500

Meet the Masters of Cross-Border Commerce in the E.U. and Beyond

The Europe 500 Guide profiles, ranks and reveals detailed information on Europe's 500 largest e-retailers.

  • 62,000 facts on the 500 largest global e-retailers competing in Europe
  • 50-page downloadable PDF report
  • Corporate contact information on 1,493 e-commerce executives in the database
2016 Europe 500 Guide, Devices
Available in the following formats:
  • Executive Report
  • Online Database
Your Passport to the Competitive Intelligence Needed to Grow Your E-Commerce Business

Ranking the 500 largest e-retailers in the Eurozone and beyond.

Europe accounted for an estimated 22.6% of $2.251 trillion in global e-commerce in 2015. The data in the 2016 Europe 500 show that the Continent’s 500 leading web merchants increased their collective web sales by 16.8% to $165.1 billion (€ 145.01 billion); in comparison, total e-commerce sales in the U.S. last year grew by 14.6%, according to the U.S. Department of Commerce. Now in its Sixth Edition, this trusted guide reveals which retailers are mastering cross-border online shopping in Europe. If your business competes against any of these European e-retailers or is selling e-commerce solutions into this dynamic market, the all-new, completely updated 2016 Europe 500 is your passport to the competitive intelligence you need to grow your e-commerce business.

2016 Europe 500 Guide, TOC (Download Image)
View the 2016 Edition Table of Contents

From the overview to rankings to sponsored thought leadership, jump to your section.

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What you get

  • 2015 rankings by web sales (database)
  • Updated metrics, including multi-year financial history, average ticket, conversion rate, web traffic & more (database)
  • 124 metrics (database)
  • Listing of vendors per ranked web merchant across 30 solutions categories (database)
  • Contact information on 1,493 e-commerce executives in Europe (database)
  • 32 companies new to our Europe 500 rankings (database)
  • Key data charts analyzing Europe's push for more universal e-commerce across national borders (PDF)

[Click online and collect in-store] has been very good to us and customers are responding.

-– Dasha Melyushkina, head of intl. e-commerce, Debenhams PLC


Comprehensive data on the e-retailers championing e-retailing excellence in Europe.

Details on each of the 500 ranked web merchants include their last 3 years of web sales, annual growth rates, web traffic and conversion rates, average ticket, number of SKUs, vendors used in key solutions areas and much more. And the Europe 500 includes corporate contact information on the 1,493 executives who run these online businesses—collectively the top e-retail professionals in Europe.

Databas metrics we track
Meet this year's newcomers
You'll learn the tech, marketing, and sales info for top retailers like these...

Database Metrics

Below are the 124 data elements, found in the database version, grouped under major headings that subscribers will find for each 2016 Europe 500 company.

Because each listing includes separate elements under major headings, subscribers can quickly and easily find the key individual data elements they are looking for. For example, under the Operations heading subscribers can find a Europe 500 retailer’s tally of 2015 monthly unique visitors, conversion rates and similar metrics. All data elements are organized under the major headings of Financial, Operations, Vendors, Marketing, Features and Functions, Customer Service, Performance, Social Media, Website Summary and Corporate Information.

  • Financial
  • 2015 web sales (euros/USD/pounds)
  • 2014 web sales (euros/USD/pounds)
  • 2013 web sales (euros/USD/pounds)
  • 2015 Growth
  • Operations
  • 2015 Monthly Visits
  • 2015 Monthly Unique Visitors
  • Average Ticket
  • Conversion Rate
  • Total SKUs on Web
  • Vendors
  • Affiliate Marketing
  • Comparison Engine Feeds
  • Content Delivery
  • Content Management
  • CRM
  • Customer Reviews and Forums
  • Customer Service Software
  • E-Commerce Platform
  • E-Mail Marketing
  • Fulfillment
  • International Services
  • Live Chat/Click-To-Call
  • Marketplace Management
  • Mobile Commerce
  • Online Advertising
  • Order Management
  • Payment Security
  • Payment Systems
  • Personalization
  • Rich Media
  • Search Engine Marketing
  • Security Certification
  • Shipping Carrier
  • Site Design
  • Site Search
  • Social Media Marketing
  • Web Analytics
  • Web Hosting
  • Web Performance Monitoring
  • Website Testing/Optimization
  • E-Mail Marketing
  • Monthly 2016 Number of E-Mails Sent
  • E-Mail Pop-Up Box
  • Mobile Optimized E-Mails
  • Incentive Offered
  • Features and Functions
  • Affiliate Program
  • Alternate Views
  • Color Change
  • Customer Generated Content
  • Customer Ratings/Reviews
  • Flash/Hourly Sales
  • Frequently Asked Questions
  • Gift Center
  • Guided Navigation
  • Interactive Catalog
  • Loyalty Program
  • Mouse Over
  • Outlet Center
  • Pre-Orders
  • Product Comparisons
  • Product Customization
  • Product Recommendations
  • Product Sharing Tools
  • Quick View
  • Real-Time Inventory Check
  • Registry
  • Ship from Store
  • Store Locator
  • Top Sellers
  • Trending Products
  • Video
  • What's New
  • Wish List
  • Zoom
  • Corporate Information
  • Address
  • City
  • Country
  • Postal Code
  • Phone Number
  • Executives
  • Customer Service
  • Account status / History
  • Buy Online / Pick up in store
  • Currency converter
  • E-gift certificate
  • Estimated delivery date
  • Express checkout
  • Free return shipping
  • Free shipping
  • Gift Message
  • Gift Wrap
  • International shipping
  • Live chat
  • Multiple languages
  • Next Day Delivery
  • Order Confirmation
  • Order Status
  • Same Day Delivery
  • Shipping cost calculator
  • Shipment tracking
  • Store Returns
  • Performance
  • Response Time (seconds)
  • Site Availability
  • Consistency
  • Social Media
  • Blog
  • E-Mail a Friend
  • Facebook
  • Number of Likes
  • Twitter
  • Number of Twitter Followers
  • YouTube
  • Number of Videos
  • Google +
  • No. of Google+ Followers
  • Pinterest
  • No. of Pinterest Followers
  • Website Summary
  • URL
  • Year Launched
  • Parent Company
  • Merchant Type
  • Merchandise Category


Meet the 32 e-retailers that are making their debut to our Europe 500 rankings. Many hail from Russia, the fourth-largest national e-commerce market in all of Europe.



SheIn Group Ltd.

About You GmbH

Doz.pl Sp.zoo

My-shop.ru LLC




JustFab Inc.

Oriflame Cosmetics Global SA

PC Components and Multimedia SLU


Galeria Kaufhof GmbH


Private Sport Shop SAS


Buch.de Internetstores AG

Banggood Ltd.

Vestiaire Collective

iHerb Inc.


LC Waikiki Inc.

Ideal Shopping Direct Ltd.



Tengelmann Warenhandelsgesellschaft KG

The Book People Ltd.

Kopp Verlag eK

Rimmer Bros.



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