2016 Edition | Released February 2016

Best Email Marketers in E-Commerce

Part of the America's Best Marketers in E-Commerce Report Series

Meet the Retail Marketers with the Most Successful Email Strategies

  • 50-page downloadable PDF report
  • Proprietary ranking of the 50 Best Email Marketers in E-Commerce
  • Detailed profiles of 10 leading email marketing vendors
2016 Digital Marketing Report, Email, Devices
Available in the following formats:
  • Email Report (PDF)
    $129
    Buy
  • Full Series
    $349
    Buy
Meet the Retail Marketers with the Most Successful Email Strategies

Email continues to serve as the tried-and-true workhorse of retail digital marketing. According to data in the Best Email Marketers in E-Commerce, email drove 20% of online purchases during the 2015 holiday season, up from 18.6% a year earlier. Email marketing was among the top five e-commerce technology priorities for the 12-month period following a June 2015 survey by Internet Retailer.

Of course, email marketing has become much more targeted and personalized, and today the device being used by the intended recipient factors as much into the equation as the content of the email. But the exclusive data on the email campaign strategies of the 50 best email marketers in e-commerce amassed in this 45-page report reveal how retailers are bridging the personalization gap and meeting consumers’ needs with relevant information—and reaping great ROI dividends in the process.

What you get

  • 50-page downloadable PDF
  • Proprietary Ranking of 50 Best Email Marketers in E-Commerce, based on Internet Retailer’s Email Marketing Index
  • In-depth articles and analysis
  • Charts, including web merchants with most holiday emails
  • 50 Best Top 500 E-retailers that rely most on email
  • Retailers with fastest email response time
  • Two case studies
  • Leading email solution providers (including data on pricing, products and clients)

On a daily basis email generates more than 60% of our revenue.

-– Richard Cohene, vice president of marketing, Beyond the Rack
  • OVERVIEW

OVERVIEW

Meet the Retail Marketers with the Most Successful Email Strategies

The Best Email Marketers in E-Commerce offers, for the very first time, a proprietary ranking of America’s best email marketers based on an algorithm designed to highlight, across six criteria, which e-retail websites are getting the biggest return on their email marketing investments and why. Included are pages of charts with other rankings and feature articles and case studies.

Internet Retailer’s proprietary ranking system uses an algorithm to score web merchants on these 6 data points: how many emails they send per month, the percent of website traffic they receive from email, whether they offer sign-up incentives or not, and a check of whether they send messages after shopping carts are abandoned, optimize emails for mobile, and gather email addresses with pop-up boxes on their home pages. All data points are tallied for the best out of 100 possible points in the Index.

FORMATS:
39-Page PDF – $129

CHARTS
Viewing the following charts affords at-a-glance competitive analysis:

• Proprietary Ranking of 50 Best Email Marketers in E-Commerce, based on Internet Retailer’s Email Marketing Index
• Retailers that send the most emails—50 Top 500 merchants ranked by the number of monthly emails they send to new sign-ups
• Retailers that rely most on email—50 Top 500 merchants ranked by the percentage of website traffic they receive from email
• Holiday Emailers—Top 100 e-retailers ranked by the number of holiday-related email messages they sent in November 2015
• Retailers with the Fastest Email Response Time (ranking of 50)
• Top 25 Retailers in Customer Support
• Detailed profiles of 10 leading e-mail marketing vendors (including data on pricing, products and clients)


ARTICLES
The Best Email Marketers in E-Commerce provides 24 pages of in-depth analysis of trends affecting North America’s Top 1000 e-retailers on the email marketing front. Also included are two detailed case studies. Here is the complete tally of featured articles in the report:

• Overview summarizes the successful strategies employed by the 50 Best Email Marketers in Ecommerce
• Feature article analyzes the 2015 holiday shopping season through the lens of targeted email strategies Top 500 retailers deployed
• Case study examines how Bonobos uses customer data to make messages relevant
• Feature article explains how Facebook’s newest ad unit can help retailers boost their email lists
• Case study on how L.L. Bean nabbed the top spot for email response time and customer service


Get the Complete Digital Marketing Report Series for only $349
The complete 2016 Digital Marketing Report Series will equip you and your marketing team with complete data and rankings of the leaders in e-commerce marketing plus the strategic insights, at-a-glance competitive analyses, case studies and best practices—all of which will allow you to make well-informed marketing decisions that reap the best return on your marketing investment. And remember, you save $167 when you order the entire Four-Report Series now and download to your desktop or laptop for immediate viewing!

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