3rd Edition | Released February 2017

Best Digital Marketers In E-Commerce

Complete Details on the U.S. Retailers Dominating Search, Social and Email Marketing

Most comprehensive portfolio of retail digital marketing data ever assembled, one that no e-retailing top executive, CMO or sales director should be without.

  • In-depth interviews with top digital marketing talent
  • Exclusive ranking of the 50 Best Digital Marketers in E-Commerce
  • In-depth analysis of the Top 1,000 web merchants’ performance on social, search, and email marketing metrics
2017 Digital Marketing Report Series, Devices
Available in the following formats:
  • Full Report Series
    $349
    Buy
  • E-Mail Marketing
    $149
    Buy
  • Search Marketing
    $149
    Buy
  • Social Media
    $149
    Buy
Your Toolkit for Success in Retail Digital Marketing

Rankings, competitive data & analysis of the e-retailers winning big in social, search & email marketing.

Know your customer. It’s a simple notion, particularly online where consumers leave behind digital fingerprints with every single click. But the truth is, it isn’t that simple. Consumers move between devices. They shop online and offline. And they don’t always move smoothly down the purchase funnel. The Best Digital Marketers in E-Commerce shows how merchants are successfully driving consumers to buy across multiple marketing channels by knowing their customers better than the competition. Readers can purchase the XX-page Best Digital Marketer in E-Commerce for exclusive rankings and analysis on all digital marketing channels, or select one of the individual reports: The Best Social Media Marketers in E-Commerce, Best Search Marketers in E-Commerce and Best Email Marketers in E-Commerce. All have data and competitive analysis retailers need to generate the best return on their digital marketing investment.

What you get

  • 174-page downloadable PDF package of four research studies that ranks and analyzes the 50 best overall digital e-commerce marketers, the 100 best e-retailers in search marketing and the 50 best each in social media and email marketing
  • 25-page executive report that summarizes the rankings and marketing data detailed in the other three reports
  • 62-page Best Search Marketers in E-Commerce Report
  • 54-page Best Social Media Marketers in E-Commerce Report
  • 49-page Best Email Marketers in E-Commerce Report

This is the most comprehensive portfolio of retail digital marketing data ever assembled, one that no e-retailing top executive, CMO or sales director should be without.

-– Jack Love, Publisher and Chairman, Internet Retailer
  • WHAT'S INCLUDED
  • SOCIAL
  • EMAIL

WHAT'S INCLUDED

Detailed reports on social, search & e-mail marketing and an overview report equip you for success.

Thanks to rapidly evolving technologies and changing consumer patterns, digital marketing today is a very complex and costly puzzle. The pieces: Myriad social media, the proliferation of product listing ads on Google, rapidly changing SEO rules, greater use of personalization in email and new programs targeting smartphone shoppers.

Dizzy yet? If so, this four-part Best Digital Marketers in E-Commerce report series—which includes three focused reports with in-depth analysis of the Top 1000 web merchants' performance on social, search, and email marketing, plus an exclusive ranking of America's 50 Best Marketers in E-Commerce, will help e-retailers make sense of the complex marketing landscape and prioritize their digital marketing efforts.

SOCIAL

The world has gone social

The Best Social Media Marketers in E-Commerce ranks America's 50 best social media marketers based on an algorithm that takes 12 metrics into account. This report includes tables, charts and in-depth feature stories that reveal the most successful social media marketers in online retail, and the strategies for success these merchants deploy to generate the most web traffic, customer engagement and brand loyalty.

FORMATS:
54-Page PDF – $149

DATA
Internet Retailer's proprietary ranking system uses an algorithm of 12 social media data points that measure the size of a retailer's following on social networks, the engagement level of those followers, and how effective retailers are at ultimately driving traffic from social media marketing activities. Only the primary online retail brand is measured for each company in the rankings. These are the 12 data points:

  • 2016 % of traffic from social networks
  • 2016 monthly visits from social networks
  • 2016 Facebook Likes
  • 2016 growth of Facebook likes
  • 2016 Twitter followers
  • 2016 growth of Twitter followers
  • 2016 Instagram Followers
  • 2016 Pinterest followers
  • 2016 growth of Pinterest followers
  • 2016 YouTube video views
  • Snapchat
  • Product Sharing Tools

CHARTS
Viewing the following charts affords at-a-glance competitive analysis:

  • The most-used apps
  • Which marketing channel offers the best ROI?
  • How much does it cost to drive a sale?
  • Best Social Media Marketers in E-Commerce
  • Detailed profiles of 10 leading social media marketing vendors

Get the Complete Digital Marketing Report Series for only $349
The complete 2017 Digital Marketing Report Series will equip you and your marketing team with complete data and rankings of the leaders in e-commerce marketing plus the strategic insights, at-a-glance competitive analyses, case studies and best practices—all of which will allow you to make well-informed marketing decisions that reap the best return on your marketing investment. And remember, you save $247 when you order the entire Four-Report Series now and download to your desktop or laptop for immediate viewing!

SEARCH

Paid Search Evolves

This report is one component of the four-part Internet Retailer 2017 Best Marketers in E-Commerce report series. The Best Search Marketers in E-Commerce offers a proprietary ranking of America's 50 best paid and 50 best organic search marketers based on an algorithm that takes multiple metrics into account. Aside from these 50 Best rankings, the report also features several charts such as SEO winners by product category and the Top 10 biggest paid search spenders across 15 merchandise categories.

FORMATS:
62-Page PDF – $149

DATA:
Internet Retailer's paid and natural search score are the result of proprietary algorithms that take in account multiple search-related metrics, including the percentage of traffic merchants receive from paid search ads and natural search results, the whole number of website visits per month that stem from those sources, the average monthly spend on paid search ads, the year-over-year increase in spending, and each retailer's ranking on keywords in their product category.

CHARTS:

  • Top 50 Most Effective Paid Search Marketers in E-Commerce
  • Top 50 Most Effective Organic Search Marketers in E-Commerce
  • Top 25 Big Search Spenders
  • Top 25 Retailers with the Priciest Search Traffic
  • Top 10 Biggest Paid Search Spenders by Category
  • SEO Winners by Product Category
  • Detailed profiles of 10 leading search marketing vendors

ARTICLES:

  • Summary: Paid Search Evolves
  • Product Listing Ads Gain Share
  • Target Uses Paid Search to Connect Mobile Shoppers to Stores
  • Amazon Dives Into PLAs
  • Adwords Reworked
  • Voice Search Could Disrupt Everything. Nobody Knows How.
  • The Natural Search Challenge
  • Staples’ Winning SEO Strategy
  • Original Content Plus Advanced Technology
  • Adapting to Google’s Changes
  • How trademark poachers drive up a brand’s paid search costs
  • What shoppers should see when they click on your search ads

Get the Complete Digital Marketing Report Series for only $349
The complete 2017 Digital Marketing Report Series will equip you and your marketing team with complete data and rankings of the leaders in e-commerce marketing plus the strategic insights, at-a-glance competitive analyses, case studies and best practices—all of which will allow you to make well-informed marketing decisions that reap the best return on your marketing investment. And remember, you save $247 when you order the entire Four-Report Series now and download to your desktop or laptop for immediate viewing!

EMAIL

Top Email Marketers Get Personal

The Best Email Marketers in E-Commerce offers a proprietary ranking of America’s best email marketers designed to highlight, across six criteria, which e-retail websites are getting the biggest return on their email marketing investments and why. Included are pages of charts with other rankings and feature articles and case studies.

FORMATS:
49-Page PDF – $149

DATA:
Internet Retailer's proprietary ranking system uses an algorithm to score web merchants on how many email campaigns they send per month, the percentage of website traffic they receive from email, the whole number of website visits per month that stem from those emails, the percentage of emails that are mobile-optimized, the percentage of emails containing promotions, and the percentage of emails containing an animated GIF.

CHARTS:

  • 50 Best Email Marketers in E-Commerce
  • Retailers that send the most emails—Top 1000 merchants ranked by the number of monthly e-mails they send.
  • E-retailers that rely most on email—Top 1000 merchants ranked by the percentage of website traffic they receive from email
  • % of retailers that personalize emails
  • % of marketing budgets dedicated to email
  • Detailed profiles of 10 leading e-mail marketing vendors (including data on pricing, products and clients)

ARTICLES:

  • Summary: The Email Leaders
  • Characteristics of a Top-Notch Email Marketing Campaign
  • How to solve 5 common email marketing problems
  • How to inject social pizzazz into your email campaigns
  • 3 helpful email marketing tools for retailers

Get the Complete Digital Marketing Report Series for only $349
The complete 2017 Digital Marketing Report Series will equip you and your marketing team with complete data and rankings of the leaders in e-commerce marketing plus the strategic insights, at-a-glance competitive analyses, case studies and best practices—all of which will allow you to make well-informed marketing decisions that reap the best return on your marketing investment. And remember, you save $247 when you order the entire Four-Report Series now and download to your desktop or laptop for immediate viewing!

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