If there's something you've bought offline that you weren't able to buy online, we're probably thinking about that.”
Internet Retailer's four blogs cover the industry with perspective pieces on: growth & direction of the broader Internet world; trends in e-commerce; best practices, strategies and technology adoption of market leaders; and the powerful force of the ever-growing mobile commerce sector.
Ask the Experts
Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?
Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...
A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.
From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...
Principal, JAC CRM Consulting LLC.
Lessons from 2014 can help retailers start now to plan their marketing campaigns for the ... 0Five ways to buy valuable time for a replatforming project
Fast-growing retailers are often racing against the clock as they move from one e-commerce platform ... 0How a Polish e-commerce firm gained approval to operate in China
Quarticon, a provider of personalization and remarketing technology, found a local partner, paid attention to ... 0Five digital marketing strategies that will boost conversions
An expert in conversion optimization offers suggestions on what areas to address, and the tools ... 0The Internet disrupts the marketing of everyday goods
Upstart manufacturers of consumer packaged goods are engaging directly with consumers online and offering them ... 0Why the digital experience matters
A consumer’s first interaction with a brand is increasingly likely to be online, including through ... 0Are you still marketing like it's 1999?
While Listrak executive Ryan Hofmann is still using the same Hotmail account he created in ... 0The evolution of search on Amazon
The search bar has become increasingly prominent on Amazon.com over the years. Each site search ... 0Make your customers part of your brand’s story
Sport Kilt awards prizes each quarter to customers who upload photos of themselves wearing the ... 0In-store beacons: What they can do for your stores
Beacons enable retailers to provide targeted offers to store shoppers, gather valuable consumer information and ... 0
Retailers face potentially heavy costs if a proposal for changing Internet address rules goes through. ... 6Social selling or simply annoying?
Nearly every day I get a new announcement about a service that helps e-retailers set ... 5Daily deal overload
Deals should be tailored to their audience. 5No m-commerce site? You're losing sales—big time
A prominent e-commerce figure tells how to figure out your mobile revenue. 5The future of social commerce isn’t on Facebook
The social network wants retailers to integrate its features into their sites. 5Bye bye, BlackBerry
The smartphone operating system continues to sink. Why bother? 5Executing the basics
There were no secret ingredients that turned Diapers.com from a category leader into a category ... 4Here comes social media—ready or not
One of the most frequently mentioned topics the 2010 Internet Retailer Conference & Exhibition in ... 4Which is more important: a site or an app?
No question: an m-commerce site. 4Welcome e-mails are hit or miss
Welcome e-mails offer retailers a prime opportunity to present a unique deal. 4
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