Commentary

Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and ScienceofSEO.com

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

April 28, 2014, 1:02 PM
E-commerce and m-commerce: The next five years

As shopping on smartphones and tablets becomes routine for consumers and the importance of home ... Read More

Devika Girish

marketing content associate, MobStac

Source: Mobile Commerce

April 28, 2014, 10:41 AM
Unlocking the power of location-based retail services

Many retailers are taking advantage of knowing where a shopper is to offer her coupons ... Read More

Jason Squardo

Executive vice president of optimization, Zog Digital

Source: Mobile Commerce

April 16, 2014, 1:24 PM
Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ... Read More

advertisement