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Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

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Popular Threads

Most Recent Posts

Tom Caporaso

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Source: E-Commerce

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Erez Halperin

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Source: Mobile Commerce

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Christopher Lester

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Source: E-Commerce

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Each week during this crucial period brings important decision, and data can help you make ... Read More

Holly Pavlika

Senior vice president, brand strategy, Collective Bias

Source: E-Commerce

November 5, 2014, 4:45 PM
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Ed Anuff

Vice president of product strategy, Apigee

Source: E-Commerce

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Hoiling Wong

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Source: E-Commerce

November 5, 2014, 12:19 PM
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Louis Camassa

VP of product development, Masterminds Digital

Source: E-Commerce

November 4, 2014, 2:35 PM
How text message marketing can complement e-mail campaigns

Open and click-through rates are much higher on text messages than e-mails, making them an ... Read More

Rafael Moucka

Founder and CEO, Positive Power

Source: E-Commerce

November 4, 2014, 10:58 AM
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It’s one of Europe’s fastest-growing e-commerce markets, and the Polish economy is strong. But brands ... Read More

Kerstin Recker

VP of marketing, Ntent

Source: E-Commerce

November 3, 2014, 4:20 PM
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There are more affordable ways than ever to create, advertise and distribute online video content ... Read More

Charlie Bonomo

Chief information officer, MSC Industrial Supply Co.

Source: B2B E-Commerce

November 3, 2014, 11:30 AM
Disrupt, adjust and outlast: three techniques to help you win

With the right mix of technology and strategy, B2B companies can win market share in ... Read More

Adrien Henni

Chief editor, East-West Digital News

Source: E-Commerce

November 2, 2014, 6:27 PM
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Some European brands have pulled back, but Russian consumers are buying online more than ever, ... Read More

Hayley Silver

Vice president, Bizrate Insights

Source: E-Commerce

October 31, 2014, 2:36 PM
Are U.S. consumers ready to buy from Alibaba?

Despite the hoopla about Alibaba's recent record-breaking IPO, most U.S. shoppers have never heard of ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

October 30, 2014, 12:54 PM
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Mark Tuesday Nov. 4 on your calendar to attend a live-streaming event on tips for ... Read More

Timothy Seward

CEO, ROI Revolution

Source: E-Commerce

October 30, 2014, 11:15 AM
Amazon: relating to the behemoth

Learn what you can from Amazon, but don’t hand Jeff Bezos the keys to your ... Read More

David Selinger

CEO, RichRelevance

Source: E-Commerce

October 30, 2014, 10:59 AM
Why Alibaba’s IPO will make U.S. shopping malls more exciting

The retail battle is heating up—with different players in different power positions than anyone ever ... Read More

Holly Pavlika

Senior vice president, brand strategy, Collective Bias

Source: E-Commerce

October 28, 2014, 12:25 PM
How a mommy blogger would rewrite online product descriptions

Technical jargon turns off young mothers, who have a lot of buying power. Here’s how ... Read More

Hilmi Ozguc

CEO, Swirl

Source: Mobile Commerce

October 28, 2014, 11:33 AM
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Oren Levy

CEO, Zooz

Source: E-Commerce

October 27, 2014, 2:51 PM
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Ross Kramer

Listrak.com

Source: E-Commerce

October 27, 2014, 1:23 PM
In our inbox: what the Internet Retailer Top 1000 are sending

This is not the season for subtlety in e-mail subject lines and offers. Retailers are ... Read More

Michelle Pacynski

VP, Customer Facing Systems, ULTA Beauty

Source: E-Commerce

October 23, 2014, 5:37 PM
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The ULTA beauty brand has gone through an e-commerce revolution in recent years, says one ... Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

October 23, 2014, 5:27 PM
Should I PIN my hopes on Apple Pay?

I was excited for Apple Pay. And I still am. But boy did I ever ... Read More

Adam Forrest

Senior director, Americas marketing, Demandware

Source: E-Commerce

October 23, 2014, 5:23 PM
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Retailers will engage more effectively with mobile shoppers in stores, pool cross-channel inventory and introduce ... Read More

Jason Caine

Director, Retail/CPG Practice, Millward Brown Digital

Source: E-Commerce

October 23, 2014, 3:37 PM
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Shmuli Goldberg

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Source: E-Commerce

October 22, 2014, 5:43 PM
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Negative deliveries and bad feedback will keep you from the coveted spot on Amazon.com. On ... Read More

Jochen Moll

CEO Intershop Communications AG

Source: B2B E-Commerce

October 20, 2014, 10:13 AM
Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ... Read More

Bart Schaefer

Co-founder, iPost

Source: E-Commerce

October 15, 2014, 9:38 AM
Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ... Read More

Shawn Aguilar

Digital Marketing Manager, TapSense

Source: Mobile Commerce

October 14, 2014, 4:38 PM
Six mobile tips for the holidays

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Rob Gatto

SVP, media & advertising, Neustar

Source: E-Commerce

October 14, 2014, 10:42 AM
Three digital marketing trends that will impact retailers

Mobile marketing hurdles are being overcome even as brands become more proficient in using online ... Read More

Melanie Lee

Content manager, Alizila

Source: E-Commerce

October 12, 2014, 11:24 AM
E-commerce heats up cold-chain logistics in China

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Amit Bhaiya

CEO and co-founder, Dotcomweavers

Source: E-Commerce

October 12, 2014, 11:15 AM
Five mistakes to avoid when building an e-commerce site

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