Ask the Experts

Q: How can a manufacturer make production descriptions available to retailers that sell its products?

How can a manufacturer make production descriptions available to retailers that sell its products and still have the manufacturer’s own website recognized by Google as the original source of the ...

A: I would recommend that you have one description which you use on your own site and offer e-retailers an alternate description.

Google is generally reasonably good at determining that the manufacturer’s site deserves to rank highly, or even number one, for the content within a product description. They take numerous factors ...

Stephen Spencer

Founder, NetConcepts and

Have a Question? Ask one of our experts... ask now. See Past Questions


Popular Threads

Most Recent Posts

Michael Whitehouse

senior marketing strategist, OpinionLab

Source: E-Commerce

November 27, 2013, 12:01 PM
Why many web-only retailers should be worried

Amazon's growth masks some serious issues that pure-play e-retailers need to address. Read More

Gregory Kennedy

vice president of marketing, TapSense

Source: Mobile Commerce

November 25, 2013, 4:28 PM
The metrics that matter in mobile marketing

A TapSense executive highlights the key data points, and industry averages. Read More

Zach Blatt

Founder, RightBid

Source: E-Commerce

November 22, 2013, 11:29 AM
Winning the holiday price war

It’s not as hard as many small online retailers think, says the founder of RightBid. Read More

Amy Dusto

Associate Editor

Source: E-Commerce

November 20, 2013, 4:48 PM
Testing Target’s cross-channel chops

In Chicago, buy online, pickup in store is off to a rocky, yet promising, start. Read More

Peter Sheldon

Analyst, Forrester Research

Source: E-Commerce

November 18, 2013, 4:21 PM
Responsive web design is here to stay

Mobile adoption drives interest in responsive, but it’s no silver bullet. Read More

Aneesh Reddy

Co-founder and CEO, Capillary Technologies

Source: E-Commerce

November 18, 2013, 4:15 PM
What e-retailers need to know about consumers’ holiday shopping

Five shocking (and useful) stats from Deloitte’s 2013 holiday retail customer survey. Read More

Philip Rooke

CEO, Spreadshirt Inc.

Source: E-Commerce

November 18, 2013, 3:04 PM
How a web retailer improves on the wisdom of its crowd's contributors are creative, but not always accurate. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

November 5, 2013, 5:09 PM
Free in-store Wi-Fi is the cost of doing business

Store retailers must meet customers’ expectations. Read More

Zia Wigder

Vice President & Research Director, Forrester Research

Source: E-Commerce

November 1, 2013, 12:48 PM
E-commerce In Brazil charges forward

2014 could be a big year, with several special events on tap, a Forrester analyst ... Read More