Commentary
About Our Blogs

Ask the Experts

Q: We have 5 retail locations, online and a distribution center. What best practices work to achieve synergy between the channels?

Our challenges are with our Made In Washington brand: 5 retail locations, online and distribution center. Inventory is an easy-to-identify issue. But beyond that what best practices do experts see ...

Patti, Seabear.com

A: It is very important to integrate the customer and transaction data for all channels into a single view of the customer.

From a CRM [customer relationship management] background, It is very important to integrate the customer and transaction data for all channels into a single view of the customer. Beyond customer ...

Charles Chapek

Principal, JAC CRM Consulting LLC.

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

November 29, 2010, 3:06 PM
A holiday tale of mobile bar scanning woe

The hot m-commerce technology performs poorly. Read More

Don Davis

Editor in Chief

Source: E-Commerce

November 24, 2010, 3:47 PM
Why e-retail numbers are better than they look

E-retail growth rates are robust, considering the economy. Is a marked shift to more online ... Read More

Zak Stambor

Managing Editor

Source: E-Commerce

November 17, 2010, 11:18 AM
The Like button suddenly is even more important

Facebook Messages will force retailers to figure out ways to get consumers to Like them. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

November 17, 2010, 10:39 AM
Mobile is moving on up

Is mobile becoming (gasp) a priority for some retailers? Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

November 16, 2010, 10:44 AM
Time to trim your mobile tree

Don’t forget m-commerce when designing for the holidays. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

November 11, 2010, 11:37 AM
Dear AT&T, what’s your secret sauce?

The only thing I don’t like about my iPhone is AT&T’s network. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

November 10, 2010, 2:42 PM
Who wins the Amazon/Diapers.com price war? Everyone

Amazon’s $500 million deal for Quidsi has grown up implications for all sides. Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

November 9, 2010, 11:50 AM
Gap and Visa make ingenious move with texts

But will consumers enter their credit card number to participate? Read More

Bill Briggs

Senior Editor

Source:

November 5, 2010, 12:09 PM
Welcome e-mails are hit or miss

Welcome e-mails offer retailers a prime opportunity to present a unique deal. Read More

Zak Stambor

Managing Editor

Source: E-Commerce

November 4, 2010, 2:06 PM
Does it matter who Likes you?

Yes it does, according to retailers that have integrated Facebook’s Like button onto their sites. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

November 4, 2010, 12:57 PM
What’s in your (mobile) wallet?

Carriers are trying to get in on mobile payments, but will they be able to? Read More

Bill Siwicki

Editor, Mobile

Source: Mobile Commerce

November 3, 2010, 3:00 PM
How quickly should an m-commerce site download?

Seconds counts, and retailers should keep them to a minimum. Read More

Paul Demery

Managing Editor, B2B E-commerce

Source: E-Commerce

November 3, 2010, 12:10 PM
An e-commerce tea party

With states on the prowl for revenue, e-retailers should be wary of promising tax-free sales. Read More

advertisement