August 9, 2016, 1:47 PM

5 tips for maximizing web sales this holiday season

Shopper habits change around the holidays—and product content needs to change, too.

Lead Photo

This upcoming holiday season, the real opportunity lies is for those brands that can make impactful changes to their content quickly - and customize it with the holiday shopper in mind. We know that consumers are browsing anywhere, anytime regardless of the season. But shopper habits change around the holidays—and product content needs to change too.

Retailers will stand out on the digital shelf by having fresh images customized for the holidays that display the products in use as well as wrapped, offer relative sizing guides that will help reduce returns.  And don't forget the power of gift guides and limited-time specialty sales. Write new product descriptions that share how and why your product is used specifically for entertaining during the season or works as a gift.

What does it take to refresh your content across your brand's portfolio to every relevant retail channel? You need a dedicated content strategy team equipped with the right technology to coordinate and optimize efforts. It requires a combination of planning ahead with the flexibility to be reactive. According to the National Retail Federation, your holiday shoppers are more interested in delivery times, gift cards, return policies, and quick checkout options than during the gift giving season than at other times of year.

We created an infographic around the  five areas that brands and retailers can get started optimizing product content. We hope it can help you do more with the capabilities you have in place today, and make the case for greater proactive content strategy going forward.

Salsify helps brands and retailers create, manage, optimize, and syndicate their product content.

comments powered by Disqus

Advertisement

Recent Posts from this Blog

FPO

Sven Hammar / E-Commerce

4 ways to keep customers from abandoning your shopping cart

Think of the 69% industry average cart abandonment rate as an opportunity to win incremental ...

FPO

Ralph Tkatchuk / E-Commerce

5 ways retailers can reduce shopping cart abandonment

There are steps web merchants can take all along the path to purchase that can ...

FPO

Loren Padelford / E-Commerce

The latest tech helping online shoppers try before they buy

Online retailers increasingly incorporate technology that recreates the sensory and social experience of physical shopping.

FPO

Mike Matan / E-Commerce

How online retailers can curtail fraud in 2017

Many consumers are willing to take steps to protect their data. E-retailers should encourage those ...

Advertisement

Advertisement