At least one brand’s e-mail prank caused some social media backlash among consumers.
The movers and shakers in m-commerce will be in Houston Oct. 10-12.
If you’re preparing to build a mobile commerce web site or app, in the middle of an implementation, or if you’ve got a mobile program up and running and are looking to take it to the next level, you need to be in Houston Oct. 10-12 at Internet Retailer’s second annual Mobile Commerce Forum. It’s the biggest show in m-commerce.
There will be 50 speakers from companies with highly successful m-commerce programs, including Best Buy Co. Inc., Catalogs.com, Charming Shoppes Inc., Choice Hotels, Estee Lauder, Ford, General Nutrition Centers Inc. (GNC), Gilt Groupe, HSN Inc., Jewelry Television, Jones Apparel Group, LifePics, Office Depot Inc., Pacific Sunwear of California Inc. (PacSun), Redbox, ShopNBC.com, Sierra Trading Post Inc., SkyMall Inc. and Your Electronic Warehouse—just to name a few.
Top executives from these companies and others will be speaking on everything in mobile commerce—sites, apps, text messaging, QR codes, ads, location-based services, strategy, design, performance, payments, bar code scanning, tablets. It’s all here.
And then there’s the Exhibit Hall, filled with more than 30 technology providers who can fill you in on the latest and greatest in m-commerce technology. Exhibitors include Americaneagle.com, FitForCommerce, Knotice, Kony Solutions, MasterCard, MyBuys, Netbiscuits, Neustar, Roam Data, SLI Systems, Unbound Commerce and Usability Sciences.
And it's important to note that everyone who registers for at least one full day of the three-day conference will get a free copy of the brand new Internet Retailer Mobile Commerce Top 300.
The Internet Retailer Mobile Commerce Forum is the biggest show in m-commerce, and if you are creating, shaping, implementing or enhancing a mobile commerce program, it’s the one place you have to be. Click here for more details and to register. I hope to see you in Houston for three days jam-packed with education and networking. It’s going to be a great show.