May 14, 2010, 3:51 PM

Where Macy’s goes, other chains must follow

Mark Brohan

Research Director

Pure and simple - when it comes to the web, Macy’s Inc. gets it. When we launched the very first issue of Internet Retailer in the spring of 1999, we put CEO Kent Anderson on the cover. We did so because it was obvious even then that Macy's, unlike many other chain retailers, saw the opportunity in e-commerce. Fast forward more than a decade later, and Macy's is way ahead of many other chain retailers on another industry game changer: the growth in retailing will continue to come from the web and not stores. In April, Macy's online sales increased 23.4% while comparable-store sales rose just 2.8%. For the first four months of the year, e-commerce sales are up 34% while same-store sales grew just 1.1%. Macy's has built its online channel into a business that generated an Internet Retailer-estimated $1.2 billion in revenue in 2009. CEO Terry Lundgren also has told Wall Street analysts that in the future Macy's will commit more of its annual $100 million capital improvement budget to e-commerce over building new stores. In the last three years Macy's has spent money on better e-commerce, order management and warehouse management technology. It opened a state-of-the-art distribution center in Arizona to better serve its online shoppers that live in the western U.S. Macy's clearly sees its future success tied to building up its e-commerce channel even more. That's a lesson other chain retailers still need to learn – and fast. Macy's, No. 20 in the Top 500 Guide, knows that consumers are shifting even more of their shopping online and finding fewer reasons to visit stores. Macy's understands the web, unlike many other store-based retailers.

Comments | 1 Response

  • Hola, Mi nombre es angela Vi tu perfil hoy en este sitio y obtener intrested saber que usted, porque te ves muy bien en su perfil, aquí está mi dirección de correo electrónico ( por favor envíeme un email para que yo os envío mis fotos y le dirá más sobre mi mismo,. envía un email al ( Recuerde que la distancia, color, religión o tribu no importa, pero importa mucho amor. beso mi querido amor angela ========================= Hello, My name is angela I saw your profile today in this site and get intrested to know you, because you look very nice in your profile, here is my email address ( send me an email so that i will send you my photos and tell you more about my self,. mail me at( Remember distance,color,religion or tribe does not matter but love matters a lot. kiss my dear love angela

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Recent Posts from this Blog


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...


Linda Taddonio / B2B E-Commerce

Brands matter online, even for distributors and manufacturers

Distributors can do a better job of managing the brands they carry, says the chief ...


Justin King / B2B E-Commerce

Customer-facing product content: How PIM differs from PCM

To serve up great content that engages customers on their e-commerce sites, B2B companies must ...


/ B2B E-Commerce

Consumer SEO tactics for the B2B world

To get noticed in natural search results, B2B companies must optimize their web content for ...