The Wild, Wild East: E-Commerce in Asia
Discover why the world’s largest e-commerce market attracts Western e-retailers.
What’s more impressive: the fact that the 500 leading e-retailers in Asia and the Pacific Rim collectively grew their 2014 web sales an estimated 57.1% (to $139.25 billion from $88.66 billion in 2013), or that their share of all e-commerce sales in the region only amounts to 22.6%? E-commerce is highly fragmented in Asia—unlike the U.S. or the European Union, the region isn’t united by a single currency; furthermore, there is no handful of juggernaut e-retailers that steamroll their competition. No, the very good news for web retailers, consumer brand manufacturers and e-commerce solutions providers is that Asia is rife with e-commerce opportunities. Discover how 35 e-retailers from the U.S. and 465 web merchants from 21 other countries are successfully figuring out the cultural nuances of sales and marketing strategies particular to the Asian countries where they’re selling online.
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