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A touchdown on Twitter

By Zak Stambor

The Tampa Bay Buccaneers may have tied for the worst record in the NFL last year, but they’re no also-rans when it comes to combining e-commerce and social media. The team used Twitter to sell a jersey for No. 1 draft pick Jameis Winston moments after selecting him, and made a similar offer before Father’s Day. Read More

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15.4%

How fast U.S. e-commerce grew in 2014

15.7%

How fast the Top 500 grew in 2014

42.3%

How much of the Top 500 are web-only merchants

3.5%

How fast all U.S. retail sales grew in 2014

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