Retailers shift their ad spending from TV, radio and print ads to digital ads.
The retail chain bookseller taps James Phelps to help build its online business.
Chain book retailer Books-A-Million Inc. has hired James Phelps as vice president of e-commerce. He will be responsible for executing branding, merchandising and marketing strategy for Booksamillion.com.
Phelps has almost 15 years of experience in e-commerce, serving with retailers including HSN Inc., Kohl’s Corp. and Brookstone Inc., Books-A-Million says.
“We are pleased to welcome James to Books-A-Million, and look forward to him bringing his expertise to our team as we continue to build our digital business,” says Cy Fenton, Books-A-Million’s chief information officer and president of Booksamillion.com.
The position is a new one at Books-A-Million, a spokeswoman says.
“I’m excited for the opportunity to bring my in-store experience to the Books-A-Million brand online,” Phelps says. “My focus is to not only create synergy between the online and in-store shopping experience, but to give our customers compelling reasons to make Booksamillion.com their primary destination for the best selection of books, toys, tech and more.”
Books-A-Million had $24 million in web sales in 2013, down by 1.2% from $24.3 million in the prior year, according to Internet Retailer estimates published in the Internet Retailer 2014 Top 500 Guide. Books-A-Million is No. 476.
In addition to its e-commerce site, the merchant operates 254 stores in 33 states and the District of Columbia.