August 28, 2014, 8:09 AM

Books-A-Million names a vice president of e-commerce

The retail chain bookseller taps James Phelps to help build its online business.

Lead Photo

Chain book retailer Books-A-Million Inc. has hired James Phelps as vice president of e-commerce. He will be responsible for executing branding, merchandising and marketing strategy for

Phelps has almost 15 years of experience in e-commerce, serving with retailers including HSN Inc., Kohl’s Corp. and Brookstone Inc., Books-A-Million says.

“We are pleased to welcome James to Books-A-Million, and look forward to him bringing his expertise to our team as we continue to build our digital business,” says Cy Fenton, Books-A-Million’s chief information officer and president of

The position is a new one at Books-A-Million, a spokeswoman says.

“I’m excited for the opportunity to bring my in-store experience to the Books-A-Million brand online,” Phelps says. “My focus is to not only create synergy between the online and in-store shopping experience, but to give our customers compelling reasons to make their primary destination for the best selection of books, toys, tech and more.”

Books-A-Million had $24 million in web sales in 2013, down by 1.2% from $24.3 million in the prior year, according to Internet Retailer estimates published in the Internet Retailer 2014 Top 500 Guide. Books-A-Million is No. 476.

In addition to its e-commerce site, the merchant operates 254 stores in 33 states and the District of Columbia.

comments powered by Disqus



Get a Free Subscription to IR


From The IR Blog


J.T. Compeau / E-Commerce

How Walmart is getting its Oscars debut right

Consumers talking about the Oscars on social media are also engaging with Wal-Mart, data shows.


Mike Cassidy / E-Commerce

5 e-retail planning tips for holiday 2017

Monday’s turn out to be prime shopping days during the holiday season.

Research Guides