August 15, 2014, 4:28 PM

E-commerce jumps 15.7% in Q2

Web shoppers in the U.S. spent $75 billion, the Commerce Department says. E-commerce now accounts for 6.4% of total retail sales.

Lead Photo

U.S. e-commerce sales totaled $75.0 billion in the second quarter, up 4.9% from $71.5 billion in the first quarter of 2014, according to an estimate released today by the U.S. Commerce Department.

The estimate—adjusted for seasonal variation, but not for price changes—says e-commerce accounted for 6.4% of total retail spending in the quarter—a record high. That’s up from 6.2% in the first quarter and 5.8% in the second quarter of 2013. The Commerce Department includes purchases made from both PCs and mobile devices such as smartphones and tablets in its estimates.

On a year-over-year basis, e-commerce sales increased 15.7% on an adjusted basis from Q2 2014, while retail sales increased just 4.4% over the same period. Retail sales growth did make a slight rebound from the first quarter of 2014, when sales grew just 2.4% from the same quarter the previous year.

On a not-adjusted basis, the Commerce Department says e-commerce accounted for $70.1 billion of the $1.195 trillion in total retail spending during the first quarter, or 5.9% of total retail spending. Q2 2014 e-commerce sales increased 15.9% year over year on the not-adjusted basis, while total retail sales increased 4.8%.

Commerce Department estimates are based on a quarterly survey of about 12,500 U.S. merchants.

When further excluding sales of autos and fuel—products not commonly bought online—Internet Retailer calculates that e-commerce accounted for approximately 8.1% of total adjusted retail sales during the second quarter of 2014, up from 7.2% a year ago. On a non-adjusted basis, the same calculation shows e-commerce accounted for approximately 6.7% of total not-adjusted retail sales.

comments powered by Disqus



Get a Free Subscription to IR


From The IR Blog


Jason Miller / E-Commerce

Six steps to take to make your site ready for the holidays

Images, tags and mobile performance are among the key areas to focus on in the ...


Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...