The policy lets overseas e-retailers sell into China without animal testing, but companies still need help entering the China market.
The customer service and live chat provider says Synchronite’s co-browsing technology will let its clients assist consumers in real time.
LivePerson Inc. will acquire Synchronite LLC, a Germany-based provider of co-browsing and video chat technology. The companies did not disclose the terms of the sale.
Synchronite’s software allows customer service agents to see and access a consumer’s screen to assist in navigation or filling out forms, for example. Synchronite says its technology works across all web browsers and devices.
“We’re very excited to integrate Synchronite's exceptional co-browsing technology to LivePerson’s platform to enable businesses to offer high-touch engagement options to guide valuable customers through their online journey,” says Robert LoCascio, LivePerson’s CEO and founder.
The acquisition and incorporation of Synchronite’s technology into LivePerson will broaden the reach of Synchronite’s co-browsing technology, Stefan Seedorf, co-founder of Synchronite, says.
LivePerson is the most-used provider of live chat software and services to the Top 1000 e-retailers in North America, as ranked by their sales in Internet Retailer’s Top 500 and Second 500 Guides. It has 97 e-retail clients in the Top 500 and 77 in the Second 500. With 18 e-retailer clients, it is also the top provider to e-retailers ranked in the newly released 2014 Europe 500.
(The July issue of Internet Retailer magazine will feature a survey about e-commerce technology trends. Please click to take part in the short survey.)